Program Planning and Management (Business and Nonprofit)

Sections of This Topic Include

What's a Program?
Feasibility Study for New Program
Basic Guidelines for For-Profit (Business) Program Planning and Management
Basic Guidelines for Nonprofit Program Design and Marketing
Program Evaluation (for-profit or nonprofit)

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In addition to the articles on this current page, also see the following blogs that have posts related to Program Planning and Management. Scan down the blog's page to see various posts. Also see the section "Recent Blog Posts" in the sidebar of the blog or click on "next" near the bottom of a post in the blog. The blog also links to numerous free related resources.

Library's Leadership Blog
Library's Nonprofit Capacity Building Blog


What's a Program?

Varying Uses of the Term "Program"

A program is 1) an ongoing process, such as a quality control program, or 2) an activity to manage a series of multiple projects together. (In some countries, the term "program" refers to a software tool and the term "programme" can mean a TV or radio show.) This is in contrast to the term project, which is a one-time effort that produces a specific result, for example, a building or a major new computer system (see Project Management). Nonprofits usually refer to programs as ongoing, major services to clients, for example, a Transportation Program, Housing Program, etc.

Feasibility Study for New Program

If you plan to start a new, major program in your organization, you should consider many of the same questions for starting a new business venture. The following feasibility study will guide you through these critical questions.
Preparation for Planning a Business Venture

Basic Guidelines for For-Profit Program Planning and Management

Basic Guidelines for For-Profit Program Planning and Management
Program Management Essentials

Basic Guidelines for Nonprofit Program Design and Marketing

Basic Guidelines for Nonprofit Program Design and Marketing
Various Approaches to Build Nonprofit Programs
What's a Nonprofit "Program"? Really?
Research Project: YMCA Camp Surf

Program Evaluation

Basic Guidelines to Program Evaluation

Various Other Perspectives

Program Management Articles
Program Management: Different from Project Management
Six Strategies for Managing Revenue Risk

Additional Resources

Program Management
The International Association of Project and Program Management


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