Competitive Intelligence — Who Are Your Competitors?

Sections of this topic

    Competitive Intelligence — Who Are Your Competitors?

    Sections of This Topic Include

    What is a Competitor Analysis? Competitive Intelligence?

    What’s a Direct Competitor? Indirect
    Competitor?

    Competitive Intelligence — Learning About
    Your Competitors

    Competitive Analysis — Analyzing What
    You Learned From the Competitive Intelligence

    Also consider
    Related Library Topics

    Learn More in the Library’s Blogs Related to Competitor Analysis

    In addition to the articles on this current page, also see the following blogs
    that have posts related to Competitor Analysis. Scan down the blog’s page to
    see various posts. Also see the section “Recent Blog Posts” in the
    sidebar of the blog or click on “next” near the bottom of a post in
    the blog. The blog also links to numerous free related resources.

    Library’s Marketing Blog
    Library’s Public
    and Media Relations Blog


    What is a Competitor Analysis? Competitive Intelligence?

    © Copyright Carter McNamara,
    MBA, PhD

    A competitor analysis answer the following questions for each of your products
    and services:

    Who are your competitors?

    • What customer needs and preferences are you competing to meet?
    • What are the similarities and differences between their products/services
      and yours?
    • What are the strengths and weaknesses of each of their products and services?
    • How do their prices compare to yours?
    • How are they doing overall?

    How do you plan to compete?

    • Offer better quality services?
    • Lower prices?
    • More support?
    • Easier access to services?
    • How are you uniquely suited to compete with them?

    The answers to those questions usually comes from market
    research
    .

    What
    is a Competitive Intelligence Program?

    Competitor analysis
    Competitive Analysis

    The results of the research is often referred to as competitive intelligence.

    What is Competitive Intelligence?

    Competitive Intelligence (Wikipedia)

    Competitive Intelligence
    Competitive
    Intelligence — Why, What and How to Choose

    Competitive
    Intelligence – Part 1 of 2 (online course)

    Competitive
    Intelligence – Part 2 of 2 (online course)

    What’s a Direct Competitor? Indirect Competitor?

    © Copyright Carter McNamara,
    MBA, PhD

    Most of us are used to thinking of direct competitors – organizations
    that have products and services similar to ours and provided to the same target
    markets. However, there are also indirect competitors and they can have a strong
    adverse affect on your marketing plans.

    Indirect competitors are organizations that, while providing a somewhat different
    products and services, can affect your target market in such as way that it
    might not have a need for your products and services. For example, if you sell
    an educational product that aims to help high-school drop-outs obtain a high-school
    diploma, then an indirect competitor might be a nonprofit that provides services
    to reduce the overall high-school drop-out rate.

    Direct
    and Indirect Competitors

    Direct and
    Indirect Competition – Definitions

    What are Direct
    Competitors?

    Direct
    Competitors

    Indirect Competition
    Competitive
    Analysis

    Competitive Advantage


    For the Category of Marketing:

    To round out your knowledge of this Library topic, you may want to review some related topics, available from the link below. Each of the related topics includes free, online resources.

    Also, scan the Recommended Books listed below. They have been selected for their relevance and highly practical nature.

    Related Library Topics

    Recommended Books