Competitive Intelligence — Who Are Your Competitors?

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    Competitive Intelligence — Who Are Your Competitors?

    Sections of This Topic Include

    What is a Competitor Analysis? Competitive Intelligence?

    What’s a Direct Competitor? Indirect

    Competitive Intelligence — Learning About
    Your Competitors

    Competitive Analysis — Analyzing What
    You Learned From the Competitive Intelligence

    Also consider
    Related Library Topics

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    What is a Competitor Analysis? Competitive Intelligence?

    © Copyright Carter McNamara,
    MBA, PhD

    A competitor analysis answer the following questions for each of your products
    and services:

    Who are your competitors?

    • What customer needs and preferences are you competing to meet?
    • What are the similarities and differences between their products/services
      and yours?
    • What are the strengths and weaknesses of each of their products and services?
    • How do their prices compare to yours?
    • How are they doing overall?

    How do you plan to compete?

    • Offer better quality services?
    • Lower prices?
    • More support?
    • Easier access to services?
    • How are you uniquely suited to compete with them?

    The answers to those questions usually comes from market

    is a Competitive Intelligence Program?

    Competitor analysis
    Competitive Analysis

    The results of the research is often referred to as competitive intelligence.

    What is Competitive Intelligence?

    Competitive Intelligence (Wikipedia)

    Competitive Intelligence
    Intelligence — Why, What and How to Choose

    Intelligence – Part 1 of 2 (online course)

    Intelligence – Part 2 of 2 (online course)

    What’s a Direct Competitor? Indirect Competitor?

    © Copyright Carter McNamara,
    MBA, PhD

    Most of us are used to thinking of direct competitors – organizations
    that have products and services similar to ours and provided to the same target
    markets. However, there are also indirect competitors and they can have a strong
    adverse affect on your marketing plans.

    Indirect competitors are organizations that, while providing a somewhat different
    products and services, can affect your target market in such as way that it
    might not have a need for your products and services. For example, if you sell
    an educational product that aims to help high-school drop-outs obtain a high-school
    diploma, then an indirect competitor might be a nonprofit that provides services
    to reduce the overall high-school drop-out rate.

    and Indirect Competitors

    Direct and
    Indirect Competition – Definitions

    What are Direct


    Indirect Competition

    Competitive Advantage

    For the Category of Marketing:

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