Basic Business Research Methods
Organizations use research, especially in market research activities. Market research is used to identify potential markets, the needs and wants of each, how those needs and wants can be met, how products and services could be packaged to be most accessible to customers and clients, the best pricing for those products and services, who the competitors are and how best to complete against each, potential collaborators and how to collaborate with each -- and many other applications of research. Organizations can conduct this research without having to have advanced skills. This topic aims to explain the most important practices in research that provide the most useful results.
Sections of This Topic Include
Planning Research
Planning
Your Research
Selecting
Which Research Method to Use
How
to Select From Among Public Data Collection Tools
Methods to Collect Data
Method:
Appreciative Inquiry
Method:
Case Study Design
Method:
Reviewing Documentation
Method:
Focus Groups
Method:
Interview Design
Method:
Listening
Method:
Questioning (face to face)
Method:
Questionnaires
Method: Surveys
Analyzing,
Interpreting and Reporting Results
Conducting Research Within an Organization
Ethics and Conducting Research
sample
consent form (or sample release-of-information form)
Ethics (guidelines
to ensure ethical behavior)
Social Science Standards and
Ethics
Also consider
Business Ethics
Learn More in the Library's Blogs Related to Business Research Methods
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Library's
Business Planning Blog
Library's
Building a Business Blog
Library's
Strategic Planning Blog
For the Category of Business Research:
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