Sections of this topic
Basic Business Research Methods
Organizations use research, especially in market research activities.
Market research is used to identify potential markets, the needs
and wants of each, how those needs and wants can be met, how products
and services could be packaged to be most accessible to customers
and clients, the best pricing for those products and services,
who the competitors are and how best to complete against each,
potential collaborators and how to collaborate with each — and
many other applications of research. Organizations can conduct
this research without having to have advanced skills. This topic
aims to explain the most important practices in research that
provide the most useful results.
Sections of This Topic Include
Planning Research
Planning
Your Research
Selecting
Which Research Method to Use
How
to Select From Among Public Data Collection Tools
Methods to Collect Data
Method:
Appreciative Inquiry
Method:
Case Study Design
Method:
Reviewing Documentation
Method:
Focus Groups
Method:
Interview Design
Method:
Listening
Method:
Questioning (face to face)
Method:
Questionnaires
Method: Surveys
Analyzing,
Interpreting and Reporting Results
Conducting
Research Within an Organization
Ethics and Conducting Research
sample
consent form (or sample release-of-information form)
Ethics (guidelines
to ensure ethical behavior)
Social Science Standards and
Ethics
Also consider
Business Ethics
Learn More in the Library’s Blogs Related to Business Research Methods
In addition to the articles on this current page, see the following
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near the bottom of a post in the blog.
Library’s
Business Planning Blog
Library’s
Building a Business Blog
Library’s
Strategic Planning Blog
For the Category of Business Research:
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Each of the related topics includes free, online resources.
Also, scan the Recommended Books listed below. They have been
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