Anatomy of the Drivers Model

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Sections of this topic

    The table below summarizes the definition of each component of the Drivers Model.

    Vision

    A picture of the “preferred future”; a statement that describes how the future will look if the organization fulfills its mission.

    To be the place where meeting planners meet

    Mission

    A statement of the overall purpose of an organization which describes what you do, for whom you do it and the benefit.

    To provide a forum for furthering the growth and professionalism of the meetings industry

    Guiding Principles

    General guidelines which set the foundation for how an organization will operate.

    We believe we must remain a comfortable forum for meeting planners. Therefore we will implement policies to ensure a suitable membership balance between planners and suppliers

    Goals

    Broad, long-term aims that define fulfillment of the mission.

    Maximize membership growth, retention and involvement

    Objectives

    Specific, quantifiable, realistic targets that measure the accomplishment of a goal over a specified period of time.

    Increase average attendance from 125 to 250 per meeting

    Positioning Statements

    Positioning statements are broad determinations about the direction and focus of the organization.

    We believe increases in the quality of manufacturing in third-world countries will result in an acceleration in the downward pressure on retail prices for lighting products. Therefore we must seek off-shore opportunities for sourcing products and, in the longer term, establish our own international manufacturing capability.

    Critical
    Success
    Factors

    Key conditions that must be created to achieve one or more objectives.

    High awareness by meeting planners of the association and its benefits to attract members

    Barriers

    Existing or potential challenges that hinder the achievement of one or more objectives.

    Inadequate process for getting new members involved results in burn-out of a few and low retention

    Strategies

    Broad activities required to achieve an objective, create a critical condition, or overcome a barrier.

    Utilize assessment survey and industry referrals to select quality speakers and topics

    Action
    Plans

    Specific steps to be taken, by whom and by when, to implement a strategy.

    Assemble new PR committee (Exec, Feb 1)

    Develop PR objectives (PR, Mar 1)

    Develop promotion (PR, Mar 15)

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    Michael Wilkinson is the CEO and Managing Director of Leadership Strategies, Inc., “The Facilitation Company” and author of Amazon best-seller “The Secrets of Facilitation”, “The Secrets to Masterful Meetings”, and the brand new “The Executive Guide to Facilitating Strategy.” Leadership Strategies is a global leader in facilitation services, providing companies with dynamic professional facilitators who lead executive teams and task forces in areas like strategic planning, issue resolution, process improvement and others. They are also a leading provider of facilitation training in the United States.