[Infographic] Anatomy of a Corporate Apology

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    Avoiding mistakes and putting best practices to work

    Apologies are one of the oldest crisis management tools in the book. Although they’ve evolved to deal with a variety of situations, including those where you’re not actually at fault, the basics that make up an effective one remain largely the same. Making an interesting connection to human anatomy, this infographic from The Corpen Group (now known as Global Public Affairs) breaks down the common mistakes and best practices involved in any corporate apology:

    corporate-apology

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc., an international crisis management consultancy, author of Manager’s Guide to Crisis Management and Keeping the Wolves at Bay – Media Training. Erik Bernstein is vice president for the firm, and also editor of its newsletter, Crisis Manager]

    – See more at: https://managementhelp.org/blogs/crisis-management/2015/12/23/dealing-with-a-project-management-crisis/#sthash.fRck4a3t.dpuf