Real Crisis Management

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    Fictional story stirs discussion

    “Margin Call” is a new film that aims to recreate the rapid fire nature of today’s crisis management. While it misses the mark in terms of reality, especially in the ethics department, it does open up avenues for discussion of real world crisis management.

    Forbes business writer Coeli Carr took this opportunity to speak with Bernstein Crisis Management president Jonathan Bernstein about the realities of crisis management today. A quote:

    “Thanks to the Internet – social media, web sites, email – an organization can now suffer as much damage in one hour as used to occur in a week,” says Bernstein, author of Manager’s Guide to Crisis Management (McGraw-Hill, 2011) which releases next month. “One of my five tenets of crisis communication is the need to be prompt. In the absence of communication, rumor and innuendo fill the gap.”

    Jonathan’s new book aims to educate managers, both current and aspiring, on the best ways to handle the many aspects of crisis management, including policy,training, prevention, response, communication, and more.

    It only takes one look at today’s news to see what you need a solid crisis management plan, so get going, or you could be tomorrow’s headlines.

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    For more resources, see the Free Management Library topic: Crisis Management
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    [Jonathan Bernstein is president of Bernstein Crisis Management, Inc. , an international crisis management consultancy, and author of Keeping the Wolves at Bay – Media Training. Erik Bernstein is a writer, publicist and SEO associate for the firm, and also editor of its newsletter, Crisis Manager]