By erik on August 5, 2020
Steer clear of this increasingly common marketing fail Before we get into it here, I want you to take a look at the image above, -which features a young girl snacking on a banana and leaning against a car – and consider the fact that it just resulted in Audi needing to tweet a lengthy […]
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By erik on March 31, 2020
Let’s face it, we’re all a little worried. While pandemics aren’t new, the rapid spread and global impact of the COVID-19 coronavirus has already changed the way we live and work before it’s even peaked. Adding to the worry in this type of situation are the many, many factors that are out of our control, […]
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By erik on February 10, 2020
With coronavirus news disrupting business across the globe, we’ve been asked by quite a few clients, colleagues and friends what exactly they should be doing about a couple common areas of concern. Due to this interest, we felt it would be a good topic to cover here in our next edition of Crisis Manager On […]
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By erik on December 19, 2019
Strong crisis communications salvages a sticky situation for the brand as the holidays get into full swing It’s no secret that the holiday season is incredibly important to retailers, and that means big brands are trying to tread carefully to avoid becoming the next subject of an outrage outbreak. Hallmark stepped right into one, however, […]
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By erik on December 5, 2019
What should you do when the need for crisis management appears out of nowhere? A local police officer walks into your coffee shop and an employee decides to label them as *PIG* in the system. What exactly were you supposed to do to prevent that? Unpreventable crises happen all the time, just ask Starbucks, which […]
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By erik on November 4, 2019
Are you ready to face a crisis head-on? While nobody wakes up in the morning eager to face a crisis, it only takes one look at the headlines today to see that crises can (and do!) come out of nowhere. They impact organizations of all shapes and sizes, from small local charities or “Mom and […]
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By erik on October 9, 2019
[Editor’s note: There’s no doubt that one of the fastest growing ways to lose the trust of clients, business partners, or investors is to put their information at risk. Security events create damaging headlines constantly today, and making certain your systems are safe, secure, and protected (as much as possible!) against an attack plays a […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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