Edgy Marketing – Balancing Speed and Reputation In The Digital Space

By erik on June 22, 2021

Preventing marketing-related crises of reputation  without sacrificing effectiveness One of the most common questions for clients to ask us today is, “How far is too far when it comes to edgy marketing?”. Competition for audiences across all forms of media is at an all-time high, and for brands that are struggling to break through theidea […]

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Digital and Online Now Main Source Of News

By erik on March 1, 2021

What does this shift mean for your own crisis management efforts? I don’t think anyone will be surprised when I say that most people get their news online today, with a massive number neglecting traditional reporting in favor of social media. In 2000, about half of all Americans used the internet. Today, with smartphones and […]

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Are You Prepared For 2021? New Crisis Management Survey Out Now

By erik on January 10, 2021

[There’s a link to our new survey at the end of this post, but if you’re eager to get your copy of “10 Questions To Ask Yourself About Crisis Management in 2021” now, just click here.] Preparedness is key to surviving the new normal Over the course of 2020, we have seen a number of […]

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Crisis Preparedness and Response Is About To Get Tougher

By erik on December 7, 2020

And You Thought 2020 was bad already… Never in our almost 40 years of crisis management experience have we seen an America more prone to erupt in new crises than right now.  No one likes to look at hard truths, yet part of our job as crisis management professionals, and that of those in related […]

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How to Create a Crisis Management Plan to Respond to a Cyber Breach

By erik on September 17, 2020

These days, protecting your organization from cybercrime is just as, and possibly even more important than securing your physical facility. Cybersecurity is always evolving and you need to keep up with best practices to help prevent data breaches that could compromise your company’s reputation. With that said, it’s not possible to prevent every breach attempt. […]

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Audi’s ‘Insensitive Ad’, or Why you always ask how else an image could be interpreted.

By erik on August 5, 2020

Steer clear of this increasingly common marketing fail Before we get into it here, I want you to take a look at the image above, -which features a young girl snacking on a banana and leaning against a car – and consider the fact that it just resulted in Audi needing to tweet a lengthy […]

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The Road To Crisis Recovery

By erik on May 21, 2020

[Editor’s note: Especially as the world looks towards recovery from the impact of coronavirus, we felt readers would find this guest post from UK crisis communications consultant Amanda Coleman particularly useful.] Communicating through crisis to recovery Moving from crisis to recovery is not as simple as it may sound if it is to be done […]

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Preparing DURING The Pandemic

By erik on May 4, 2020

It’s not too late to get serious about coronavirus crisis management So you didn’t have a pandemic plan, or what you thought was a pandemic plan turned out to be more of a ‘serious-but-quick outbreak’ plan rather than something addressing the lengthy battle that the fight against COVID-19 has turned out to be. And of […]

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Coronavirus: What You CAN Control

By erik on March 31, 2020

Let’s face it, we’re all a little worried. While pandemics aren’t new, the rapid spread and global impact of the COVID-19 coronavirus has already changed the way we live and work before it’s even peaked. Adding to the worry in this type of situation are the many, many factors that are out of our control, […]

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Southwest’s COVID-19 Crisis Communications And What You Need To Be Doing

By erik on March 9, 2020

Anticipating fears while demonstrating compassion, confidence, and competence is key for coronavirus concerns Right now our Bernstein Crisis Management team is working with clients across the country to anticipate, prepare for, and respond to COVID-19 concerns impacting both operations and customer trust. One of the most widespread fears is that of using public transportation, particularly […]

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