By erik on April 22, 2019
[The following is an excerpt from a guest contribution by Silicon Valley-based writer Leslie Kelsay, who explains why crisis communications pros need to take a stand in regards to attorneys over-lawyering messaging when a simple explanation is best.] We get it: Corporate counsel’s job is to protect the organization from risk. But crisis communicators often must […]
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By erik on March 31, 2019
This guest post from leadership coach, facilitator, trainer, and author Mike McKenna takes a look at a strategy that will help you save projects before they ever encounter their first hurdle out there in the real world. Mike and his company, TEAM Solutions, are innovators in teaching leaders how to improve their response, especially in crisis […]
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By erik on March 30, 2019
Building a solid base for communication in crisis Crisis communications plans can’t be the same regardless of situation, but there are some common principles that are involved in just about every situation. Make sure you build a solid foundation on top of these proven principles and you’ll find your communications are much more on-target and […]
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By erik on March 19, 2019
What do you think? Is this strategy smart, or overly risky? Whether you want them to or not, someone who has been a public representative of your company for many years carries that association with them even after they retire. That means whatever they decide to do with their personal life…well, it’s going to impact […]
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By erik on February 26, 2019
Create a rock-solid foundation for crisis communications Crisis communications plans cannot be cookie-cutter, but there are certain principles that apply to just about every situation. Get the core bits down pat, and you’ll leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand. In a simple yet highly informative […]
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By erik on February 19, 2019
When you run into a situation that threatens to disrupt operations, reputation, and your bottom line, a brand-new “To Do Now!” list snaps into existence with alarming speed. Over our decades of experience working with clients in nearly every industry, we’ve found a few steps to be most important in getting off to the right […]
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By erik on February 12, 2019
Don’t create a social media crisis for your own brand! Before posting anything to social media you need to ask yourself – “What could go wrong here?”. While the specific concerns vary depending on your industry, region, and any number of other factors, they may include items like “Does this mean something different when translated?” or, […]
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By erik on February 8, 2019
Exploring the power of online reputation Trying to push a case with gut feeling is rarely the most effective. Facts make the best proof, and a solid presentation like that found in this TrustYou infographic helps make it clear why more and more organizations are investing in online reputation management: [Jonathan Bernstein is president of Bernstein […]
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By erik on January 18, 2019
When a Crisis Really Isn’t In Aesop’s famous tale, The Boy Who Cried Wolf, a shepherd boy convinces his neighbors that a ferocious wolf is attacking his flock of sheep. The townsfolk, after a few false alarms, catch-on. Later on, when a wolf actually does appear and the boy cries for help, his neighbors ignore […]
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Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is vice president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the VP position.
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