By erik on February 26, 2019
Create a rock-solid foundation for crisis communications Crisis communications plans cannot be cookie-cutter, but there are certain principles that apply to just about every situation. Get the core bits down pat, and you’ll leave yourself significantly more room to think about incident-specific actions or outside-the-box solutions to the issue at hand. In a simple yet highly informative […]
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By erik on February 19, 2019
When you run into a situation that threatens to disrupt operations, reputation, and your bottom line, a brand-new “To Do Now!” list snaps into existence with alarming speed. Over our decades of experience working with clients in nearly every industry, we’ve found a few steps to be most important in getting off to the right […]
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By erik on February 12, 2019
Don’t create a social media crisis for your own brand! Before posting anything to social media you need to ask yourself – “What could go wrong here?”. While the specific concerns vary depending on your industry, region, and any number of other factors, they may include items like “Does this mean something different when translated?” or, […]
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By erik on February 8, 2019
Exploring the power of online reputation Trying to push a case with gut feeling is rarely the most effective. Facts make the best proof, and a solid presentation like that found in this TrustYou infographic helps make it clear why more and more organizations are investing in online reputation management: [Jonathan Bernstein is president of Bernstein […]
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By erik on January 18, 2019
When a Crisis Really Isn’t In Aesop’s famous tale, The Boy Who Cried Wolf, a shepherd boy convinces his neighbors that a ferocious wolf is attacking his flock of sheep. The townsfolk, after a few false alarms, catch-on. Later on, when a wolf actually does appear and the boy cries for help, his neighbors ignore […]
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By erik on December 30, 2018
Dominating search results for your organization’s name and key industry terms should be a core part of any crisis management strategy. It helps to prevent concessional bad news dominating those search results, as well as ensuring you’re able to get messaging in front of key audiences if and when the need arises. While there are […]
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By erik on December 20, 2018
3 Tips on Public Speaking from the Experts According to Psychology Today, people are more afraid of public speaking than death. I see you nodding your heads out there, and to be honest when I first started practicing the skill I felt the same. While it’s perfectly fine to sweat having to speak in public or […]
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By erik on November 10, 2018
It’s not always fun to be “that guy” pointing out how safety can be improved, what could go wrong, and how people could get hurt. Fact is,this type of awareness saves lives, along with minimizing lost productivity and chance of harmful litigation. Emergency communications expert Doug Levy recently shared his article, “Five things you can […]
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By erik on November 3, 2018
Lessons on how to stay out of trouble in the social media jungle Social media crisis management has been a part of 99% of the damaging situations we’ve seen this year. In fact, more often than not, social media is a driving factor behind any given crisis. The bottom line here is that you simply […]
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By erik on October 18, 2018
By Jonathan Bernstein06 As Written for Arizona Attorney Crisis: an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse (Webster’s New Collegiate). Employees thought to be performing impeccably are suddenly charged with a felony. A major lawsuit is filed against Company X and the Arizona Republic prints […]
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Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is vice president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the VP position.
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