By erik on December 30, 2018
Dominating search results for your organization’s name and key industry terms should be a core part of any crisis management strategy. It helps to prevent concessional bad news dominating those search results, as well as ensuring you’re able to get messaging in front of key audiences if and when the need arises. While there are […]
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By erik on December 20, 2018
3 Tips on Public Speaking from the Experts According to Psychology Today, people are more afraid of public speaking than death. I see you nodding your heads out there, and to be honest when I first started practicing the skill I felt the same. While it’s perfectly fine to sweat having to speak in public or […]
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By erik on November 10, 2018
It’s not always fun to be “that guy” pointing out how safety can be improved, what could go wrong, and how people could get hurt. Fact is,this type of awareness saves lives, along with minimizing lost productivity and chance of harmful litigation. Emergency communications expert Doug Levy recently shared his article, “Five things you can […]
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By erik on November 3, 2018
Lessons on how to stay out of trouble in the social media jungle Social media crisis management has been a part of 99% of the damaging situations we’ve seen this year. In fact, more often than not, social media is a driving factor behind any given crisis. The bottom line here is that you simply […]
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By erik on October 18, 2018
By Jonathan Bernstein06 As Written for Arizona Attorney Crisis: an unstable or crucial time or state of affairs whose outcome will make a decisive difference for better or worse (Webster’s New Collegiate). Employees thought to be performing impeccably are suddenly charged with a felony. A major lawsuit is filed against Company X and the Arizona Republic prints […]
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By erik on October 16, 2018
Is There a Loose Cannon on Your Deck? By Jonathan Bernstein & Anthony Moore Loose cannon referred to an actual weapon before it entered the language as a metaphor. In the days before ships were equipped with fixed-turret guns, muzzle-loading cannons were mounted on wheels and rolled back and forth between gunports. A gun not […]
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By erik on October 10, 2018
What should you watch out for when it comes to preventing data-related crises? Cybercrime against organizations around the world is big business, and can cost big money for those impacted. Beyond the immediate financial damage, having to announce you’ve exposed valuable data shakes trust in your organization and can lead to long-term damage if you’re […]
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By erik on October 2, 2018
How does social media’s effect on the human brain impact crisis management? When discussing social media outrage we often refer to the quick “hit” users get from posting anything that draws attention online. Well, it turns out that for many humans a “hit” of social media action releases an awful lot of the reward chemical […]
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By erik on September 19, 2018
These tips could help you survive an outrage outbreak Though public outrage has always been a driving force in PR crises, I think we’d all agree it’s become a whole new beast over the last few years. Not only is it easier to share negative opinions than ever before, but it’s also more rewarding. Social […]
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By erik on September 10, 2018
[Editor’s note: This guest post from Brooke Cade takes an interesting angle, investigating how having strong crisis management planning actually serves to help improve employee morale – yet another benefit of planning in advance! After all, employees with high morale are more productive, more engaged, and better able to assist the organization in the midst […]
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Jonathan L. Bernstein, president of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is vice president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the VP position.
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