Communicating Via Visual Designs

We don’t always realize it, but sometimes we are being told what to do visually. Take these as examples:
• A zebra crosswalk on the road – we know to walk within the zebra crossing.
• A sign of a bicycle – we know the lane is a bicycle path.
• A light switch- we know that touching it will either turn the lights on or off.
• A bump in the road- we know we have to slow down.
• A gate – we know that we cannot trespass.
And so on…

Marketing

Visual designs are used quite often in marketing.Take these as examples:
• Showing pictures of items on sale entices buyers to make purchases or entices them to at least go into the store and to see what else is there.
• Showing a coin through a mail envelope or even a picture of a free item entices recipients to open the mail envelope and to see what else is inside.
• Showing lock holders on a door indicates that we need a lock to close the door.
• Showing parts of a movie can entice people to take notice and to go see or not see the movie.

Images

We don’t always have to use words to make a point. We can use images to communicate.
• We can use graphics and charts to show the ups or downs of a trend.
• We can use images to show approvals or disapprovals.
• We can use icons to indicate what applications exist on a laptop.
• We can use signs to show inclines and curves that will be coming up while driving.

Imagination

Being able to come up with an appropriate design for communicating takes a great deal of imagination. Where or how do we begin? You can:
• Just think of what you want or want to change.
• Just think of what would happen if you did something different or didn’t do anything.
• Just draw what is there or what you want or just doodle to create any image and make use of lines and arrows if you are creating some sort of process or procedure.
• Just begin slowly or simply.  For example, start with a simple drawing of a dog and then have him growling to show danger or show drawings of children with an arrow pointing to a schoolhouse to indicate children crossing to school and to slow down.

You don’t have to be an artist. Drawing stick figures representing people or animals is fine. Drawing as if you’re in kindergarten is ok. Perfection doesn’t count at this point as long as you get your idea built. You can have professionals do what you need later.
Communicating through visual designs exists all around us. Simply look around the next time you take a walk.
If you have had experience developing visual designs for communicating please leave a comment. Thank you

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