One response to “Competitive Analysis”

  1. Hello Rolfe –

    This is an excellent guide to performing a very detailed competitive analysis, critical information for developing and honing an effective business strategy. I would supplement this analysis with a search for any unmet needs that are important to the target market. Or, any key need where competitors are weak and a firm is or can be very strong – particularly if it is a sustainable advantage. These are the areas where I would focus my strategy.

    I look forward to reading your other posts!!

    Take care,

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