One response to “Toyota Ethics: Questions to get to Answers”

  1. Someone once said “If we don’t take care of the customer, somebody else will.” Need I say more?

    In business, the bottom line is often considered to be money. Many leaders follow the stockholder approach, rather than the stakeholder approach (which emphasizes the needs of stockholders and others, such as employees, customers, suppliers, the government, the community, and the environment).

    We know that business decisions often concern complicated situations which are neither totally ethical nor totally unethical. Therefore, it is often difficult to do the right thing, contrary to what many case studies would have you believe! Moral values such as respect, honesty, fairness and responsibility are supposed to dictate our (ethical) behaviour, but are often ignored in times of stress and confusion, when one must stand by one’s principles.

    Leaders often have to deal with potential conflicts of interest, wrongful use of resources, mismanagement of contracts, false promises and exaggerated demands on resources which include personnel. Is it the seller’s duty to disclose all material facts regarding the product or service in question or is it the buyer’s responsibility to conduct due diligence? Should the seller answer each question exactly as it was asked, and ignore some pertinent information or should he address the spirit of the question? This is a gray area.

    For free abridged books on leadership, ethics, teamwork, women in the workforce, sexual harassment and bullying, trade unions, etc. send an e-mail request to

    Maxwell Pinto, Business Consultant and Author

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