World Wide Web: Building, Managing and Promoting Your Site

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Sections of this topic

    World Wide Web: Building, Managing and Promoting Your Site

    Assembled by Carter McNamara,
    MBA, PhD

    (The library includes a related, comprehensive set of subtopics
    in All About Computers, Internet & Web.)

    Suggested Previous Reading

    If you don’t know anything about computers or the Internet,
    it may benefit you to review the following sections before reading
    more about the Web.
    Planning
    and Buying a Small Computer System (including information for
    nonprofits)

    Software
    for Small Computer Systems (including general and nonprofit-specific
    information)

    Learning
    About Small Computer Systems

    Basic,
    Technical Support and Maintenance of Small Computer Systems

    Computer
    and Network Security

    Getting
    Connected to the Internet

    Internet
    (including information for nonprofits, free ISPS, etc.)

    Intranets
    (Computer Networks Internal to the Organization)

    Sections of This Topic Include

    Basics About the Web
    How
    to Build a Website: A Step by Step Guide – Sumac

    About Browsers
    Naming Your Website
    Designing and Evaluating a Website
    Designing Your Website for Any Browser
    Designing Website for Accessibility to
    Readers With Disabilities

    If You Hire Someone to Design Your Website
    Promoting Your Website (including using
    counters)

    Search Engine Optimization (SEO)
    Using Search Engines

    Nonprofits (additional information
    for)

    General Resources

    Also consider
    Related Library Topics


    Basics About the Web

    The
    World Wide Web for the Clueless

    World
    Wide Web Frequently Asked Questions

    About Browsers

    Web Browsers

    Web Browser Types

    Browser Basics

    Naming Your Website

    Top 10 Mistakes Made When Choosing a Domain Name
    How to Name a Website
    Naming Your Site: No, “Bob” Isn’t a
    Good Name

    Small Business Domain Name

    also
    see “Naming Your Organization, Product or Service”

    Designing and Evaluating a Website

    Website
    Usability

    Style Guide for Web Design
    Creating
    Killer Websites

    Yale
    Style Guide

    Information
    Architecture and Corporate Strategy: The Tail Wags the Dog

    Site for site
    builders

    Web Developers
    Virtual Library

    The
    W3C Markup Validation Service

    Small Business Website Design
    How to Design a Great “About Us” Page
    on Your Website

    How to Design a Great Press Page for Your Website

    Designing Your Website for Any Browser

    Designing a Website for Any Browser
    Viewable
    With Any Browser: Accessible Site Design Guide

    How to Make Websites Browser Compatible
    Designing Your Website for Browser and Platform
    Compatibility

    Browser Shots
    – Cross Platform Browser Test

    Designing Website for Accessibility for Readers with Disabilities

    W3C
    Web Content Accessiblity Guidelines

    W3C Accessibility
    Initiative

    Evaluating
    Web Sites for Accessibility: Overview

    If You Have Someone Design Your Website

    Evaluate these five elements before hiring a Web
    designer

    How to Hire a Web Designer

    Also consider

    How to Successfully Hire and Work With an Excellent Consultant

    Promoting a Website

    Promoting
    Your Site.com -Free information and resources to help you promote
    your site!

    Search
    engine watch

    Less Obvious Ways of Promoting Your Website
    A Selling Revolution: The Role of Salespeople
    in Web Marketing (Part 2)

    Study:
    Users Ignore Search Ads

    Back Links

    Installing a Counter of the Number of Hits to Your Site

    Free
    Website Counter

    Creating
    a Counter (and links to free counters)

    The difference between a Hit, Page, and Web Counter

    Also consider

    E-Commerce (doing business on the Internet / Web)
    Advertising and Promotion
    Marketing
    Selling Online
    Telecommunications Laws

    Search Engine Optimization (SEO)

    Recommended Articles

    Beginner’s Guide to SEO
    Search Engine Optimization: SEO Tips for Small
    Business

    What You Need to Know: Before Hiring a SEO Agency

    Additional Articles

    Search Engine Optimization
    The Simple SEO Guide for the Small Web Business
    21 Essential SEO Tips & Techniques
    Search Engine Optimization: SEO Tips for Small Business
    Study:
    Users Ignore Search Ads

    SEO Tips: How to Increase Traffic With Keywords
    Search Engine Optimization Tutorial
    What
    is the Google Sandbox Effect?

    Marketing:
    From Obscurity to First Page Google in 90 Days

    What
    is the Google Sandbox Effect?

    10 Steps to Better Content Marketing & SEO
    Build
    Organic Traffic

    Tips
    on how to hire an SEO company

    Marketing & Backlinks – the Key to SEO
    How
    to Make Your Website “Sticky”

    Website Design and SEO
    The Importance of Local SEO

    Using Search Engines

    See “Tips for Searching on the World Wide
    Web”

    Learn How to SEO
    How
    to Choose and Use Top Search Engines and Directories

    Top Ten Rules for Basic SEO

    Additional Information for Nonprofits

    Coyote
    Communications

    Oh
    What a Tangled Web! – a quick overview of nonprofit use of the
    Web

    Non Profit Website Design: Examples and Best Practices
    Understanding Your Website from a Visitor’s Perspective
    Is Your Nonprofit’s Website “Converting”?

    General Resources

    Note that resources are listed throughout the above topics
    referenced from this page. Thanks to www.accessmagazine.com for
    many of the following links.
    Webmaster
    Resources

    Elated Web Toolbox
    Mycomputer.com
    Small Business Web site Design
    8 Best Hosting Providers of 2012


    For the Category of Information Technology:

    To round out your knowledge of this Library topic, you may
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