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Basic Business Research Methods

Organizations use research, especially in market research activities. Market research is used to identify potential markets, the needs and wants of each, how those needs and wants can be met, how products and services could be packaged to be most accessible to customers and clients, the best pricing for those products and services, who the competitors are and how best to complete against each, potential collaborators and how to collaborate with each -- and many other applications of research. Organizations can conduct this research without having to have advanced skills. This topic aims to explain the most important practices in research that provide the most useful results.

Sections of This Topic Include

Planning Research

Planning Your Research
Selecting Which Research Method to Use
How to Select From Among Public Data Collection Tools

Methods to Collect Data

Method: Appreciative Inquiry
Method: Case Study Design
Method: Reviewing Documentation
Method: Focus Groups
Method: Interview Design
Method: Listening
Method: Questioning (face to face)
Method: Questionnaires
Method: Surveys
Analyzing, Interpreting and Reporting Results

Conducting Research Within an Organization

Ethics and Conducting Research

sample consent form (or sample release-of-information form)
Ethics (guidelines to ensure ethical behavior)
Social Science Standards and Ethics

Also consider
Business Ethics


Learn More in the Library's Blogs Related to Business Research Methods

In addition to the articles on this current page, see the following blogs which have posts related to this topic. Scan down the blog's page to see various posts. Also see the section "Recent Blog Posts" in the sidebar of the blog or click on "next" near the bottom of a post in the blog.

Library's Business Planning Blog
Library's Building a Business Blog
Library's Strategic Planning Blog


For the Category of Business Research:

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