Recommended Books - Business Research
General Business Research
The following books are recommended because of their highly practical nature and often because they include a wide range of information about this Library topic. To get more information about each book, just click on the image of the book. Also, a convenient search window is included below the rows of boxes.
Market Research
Nonprofit-Specific
-
Field Guide to Nonprofit Program Design, Marketing and Evaluation
- by Carter McNamara, published by Authenticity Consulting, LLC. Well-developed nonprofit programs are based on research to verify unmet community needs, how those needs can be met through programs, how clients can best access the programs, what clients and others are willing to pay for the programs, and potential competitors and collaborators. Funders expect to see this level of research from nonprofits applying for funding. This book provides step-by-step guidelines for conducting relevant -- and especially realistic and flexible -- market research. Includes many online forms that can be downloaded.