Our company is going through some hard times because of the economic uncertainty. We are tightening our belt and trying not to lay off our folks, but we may be forced to. How do we make the best of a bad time for our business?
It is easier to be open with employees when the news is good. When business realities get more difficult, many managers tend to adopt a bunker mentality, developing strategy behind closed doors as employee anxiety mounts, trust declines and rumors fly. Than you have a real morale problem and the potential of productivity going down and customer complaints going up.
Even bad news has the potential of strengthening the relationships with your present and future employees, when communicated clearly and effectively. Here’s how
1. Communicate widely, honestly and often.
Tell employees about the hardships facing the company. It is likely that they have already sensed the situation, but it is important that they hear the news directly from management.. Acknowledging and discussing the company’s position is the first step to keeping people involved and thus committed to solving problems they understand.
2. Fill in information gaps for your employees.
If layoffs become necessary, people won’t be shocked if they have been able to see them coming. Constantly update your people through emails, voice mails, face-to-face meetings and even webcasts. In times of uncertainty, no news is NOT good news.
3. Give the most pressing information first.
When the question on every one’s mind is, “Is there bad news ahead?” let them know. Then the second question is “What about me?” Provide honest communication even to say, we don’t know, but will let you know as soon as possible. And then do that.
4. Tell employees that they are appreciated.
Reinforce that they are valued, and that they will play a vital part in the organization’s future success. Increase motivation and recognition efforts.
5. Realize that good news is important too.
Don’t get so bogged down in the negative that you forget to pass on the good. Long-term success follows a series of smaller “wins,” and announcing these wins as they occur will help rebuild employee confidence and encourage them to continue to be productive.
Management Success Tip:
Employees need leadership at this time. They want to know where the company is going, how it’s going to get there, and what is needed from them so that they can get immediately on board. Don’t wait until the plan is perfect – it never is. You can say right now this is what we need to do and management will keep you informed of changes. And don’t forget to thank them again for their work and commitment.
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- Copyright © 2012 Marcia Zidle business and leadership coach.
Carter McNamara of Authenticity Consulting, LLC, provides organization development and consultant training services, and is developer of the Free Management Library. 
Marcia Zidle, a certified career strategist and business coach, works with high potential, high impact executives, managers and professionals to advance their careers and grow their leadership capabilities.