One response to “Where to Look for Good Venture Ideas”

  1. Right – “start at the bottom and work your way up”. And, if you find an opportunity to increase your profits from your existing business, you can move on it quickly and with relatively little investment, because it will involve products and services you already have and can produce more of and customers that already know and trust you.

    My experience is that social entrepreneurs tend to move quickly up through levels 1 (current products, current customers) and 2 (new products, current customers), and then it’s at level 3 (current products, new customers) that they settle into for a while. Going from a local to regional market (level 3) requires more work than trimming costs from a current product (level 1).

    A great model!

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