On February 9, HARO —Help A Reporter Out (HARO), the free service that links journalists looking for viable sources to clients of PR companies — sponsored a four-person panel of national scribes to talk about the do’s and don’ts of the PR world in their world. The hour-plus conference (paid) call didn’t provide any […]
Almost a month through the first year of the new year and at least two major crisis’s have dominated the news of late, the Tucson shootings and the upheaval in Egypt. Sorry, weather fanatics, big snow and numbing cold don’t cut it, it’s January. Of all the coverage on the tragedies and triumphs in […]
The odometer on the old Gregorian calendar turned over again. Salutations and Warm Greetings for the New Year. What does 2011 offer people and organizations looking for media coverage? Whoa, slow down. What are your resolutions for the new season? Better yet, is making any resolution even a good idea when so many things […]
Lists and more lists should be on every PR person’s list right now because end-of-year lists are cropping up in the media like crab grass (or whatever it is that grows) on a Chia Pet stocking stuffer. It’s List-o-mania, baby! Do you have a client who would quality for a Best Of list this […]
Press Releases, Tweets — even, or especially, email subject lines — demand strong, catchy headlines. Imagine the volume of words that cross an editor’s or reporter’s eyes each hour! Guess which subjects they will be drawn to? Those that creatively thread the needle of journalism are the ones that will get sewn into the […]
The first Winter Storm Watch has been issued for the Twin Cities area this weekend, with a possible 5-8 inches of heavy wet snow. Hardware stores are downright giddy. Weatherpersons on TV glow with qualified excitement (hoping the storm will track through these parts). Fans of winter are oiling snowmobiles, waxing skies and sharpening […]
It’s appropriate penning this blog on the Day After the Day of The Dead election date. The votes are in, the surprises are in. The Republicans are back — in most places! Seems like only yesterday they were here (shall we call them Zombies?!). Is this the change we can believe in? For many […]
Timing is everything, like any old Catskill comic, successful business person and even Ecclesiastes — a book in the Bible — will tell you. Cliched? Absolutely. And mostly true. As the good book says, “To every thing there is a season” — including (if you extrapolate enough) a right time to launch a PR campaign: […]
Remember the scene in Network where the news anchor Howard Beale (played deliciously by Peter French) shouts his famous line, “I’m mad as hell and I’m not going to take this anymore!”? This past summer thousands of Target shoppers expressed that same sentiment online when they found out their favorite general store had donated […]
Martin Keller has produced feature stories across a broad media landscape, including The New York Times and The International Herald Tribune, Smart Money and The Robb Report, CNN Headlines News, The CBS Evening News with Katie Couric, The Larry King Show, The Associated Press and many others.
