They had been together for more than 12 years. Clients loved their work. Everybody on the 30+-person staff toiled really hard every day. Even though there were a couple annual parties to spread good will and share the love, something was missing…..Validation. If the above scenario sounds like your workplace, take heed. The above […]
You’ve heard of the NIMBY syndrome, Not in My Back Yard. It’s never pleasant when its symptoms are first detected and it’s usually around the building of new housing that might include public housing units, or a home for the mentally challenged, a halfway house or something similar. There are plenty of examples in […]
Public Relations is often about telling your story to the media. But what about the people who work for you? Making news begins at home. It’s possible to send a strong new message to the press that covers your industry, or your company if you’re a big player. But is your message to the […]
Cast a wide net. No, not fishing advice, or an Internet command. If you feel you have exhausted your outreach to conventional reporters, editors, producers and assignment desk people, despair not in your quest for coverage. Consider the freelance writer or producer. They’re out there, and they are more in demand now than ever […]
Looking for additional ways to get exposure for what you do? Consider writing an opinion or editorial essay — commonly known as an Op-Ed piece. Most business sections of the daily and weekly papers have such a space and welcome contributors who know what they are talking about. The trick is to provide insights […]
A cardinal rule in media interviews is never go off the record (and conversely, watch out for what you do say on it!). It can be dangerous for you and the reporter if you do. And you don’t have to look far in today’s news to see where setting such boundaries with journalists is […]
In our last installment, we left you with a closing item about General Mills having to quickly snuff out a fake news release saying that the President of the United States (POTUS — in Secret Service talk) was investigating the company’s supply chain for alleged product recalls. The makers of many mainstream cereals like […]
The last blog looked at why Public Relations should never be confused with “spin” and “hype.” Today’s edition serves up something more tasty and nutritious — one of the best resources enjoyed and highly appreciated by publicists, marketing communications folks, reporters and others. I’m talking about Help a Reporter Out — fondly known as HARO […]
Caterpillars spin cocoons. Spiders spin webs. Young kids sometimes spin to make themselves dizzy. Whirling dervishes definitely spin toward a higher power, and fitness clubs are fond of offering spin classes. But is PR spin? Most of the public relations professionals that I know consider “spin” to be a pejorative term in their profession. It […]
A quick show of hands: Who knows what an Editorial Calendar is? Thought so. Nearly every magazine and many business newspapers produce an editorial calendar each year, targeting subjects that they will cover generally in any given week or month for the entire year— from regularly scheduled standing features and shorter stories to columns and […]
Martin Keller has produced feature stories across a broad media landscape, including The New York Times and The International Herald Tribune, Smart Money and The Robb Report, CNN Headlines News, The CBS Evening News with Katie Couric, The Larry King Show, The Associated Press and many others.
