By Martin Keller on February 10, 2011
On February 9, HARO —Help A Reporter Out (HARO), the free service that links journalists looking for viable sources to clients of PR companies — sponsored a four-person panel of national scribes to talk about the do’s and don’ts of the PR world in their world. The hour-plus conference (paid) call didn’t provide any […]
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By Martin Keller on January 27, 2011
Almost a month through the first year of the new year and at least two major crisis’s have dominated the news of late, the Tucson shootings and the upheaval in Egypt. Sorry, weather fanatics, big snow and numbing cold don’t cut it, it’s January. Of all the coverage on the tragedies and triumphs in […]
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By Martin Keller on January 3, 2011
The odometer on the old Gregorian calendar turned over again. Salutations and Warm Greetings for the New Year. What does 2011 offer people and organizations looking for media coverage? Whoa, slow down. What are your resolutions for the new season? Better yet, is making any resolution even a good idea when so many things […]
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By Martin Keller on December 17, 2010
Lists and more lists should be on every PR person’s list right now because end-of-year lists are cropping up in the media like crab grass (or whatever it is that grows) on a Chia Pet stocking stuffer. It’s List-o-mania, baby! Do you have a client who would quality for a Best Of list this […]
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By Martin Keller on November 18, 2010
Press Releases, Tweets — even, or especially, email subject lines — demand strong, catchy headlines. Imagine the volume of words that cross an editor’s or reporter’s eyes each hour! Guess which subjects they will be drawn to? Those that creatively thread the needle of journalism are the ones that will get sewn into the […]
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By Martin Keller on November 12, 2010
The first Winter Storm Watch has been issued for the Twin Cities area this weekend, with a possible 5-8 inches of heavy wet snow. Hardware stores are downright giddy. Weatherpersons on TV glow with qualified excitement (hoping the storm will track through these parts). Fans of winter are oiling snowmobiles, waxing skies and sharpening […]
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By Martin Keller on November 3, 2010
It’s appropriate penning this blog on the Day After the Day of The Dead election date. The votes are in, the surprises are in. The Republicans are back — in most places! Seems like only yesterday they were here (shall we call them Zombies?!). Is this the change we can believe in? For many […]
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By Martin Keller on October 28, 2010
Search Engine Optimization & PR: Google Me This I am not a Geek. Let’s get that out there right away. I’m a former pop culture writer and editor and now a PR guy, a flack, a publicist (mostly, 8-5 anyway) with some good ideas and communication skills. And like most people I know, I try […]
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By Martin Keller on October 20, 2010
What if you could broadcast your company news, brand attributes or something especially cool about what you do with a few disciplined hours each week at your computer? Of course, you know that you can….by blogging. You’re thinking, old news, right? Sure it is. But I’m here to reinforce the newsy part in the […]
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By Martin Keller on October 8, 2010
Timing is everything, like any old Catskill comic, successful business person and even Ecclesiastes — a book in the Bible — will tell you. Cliched? Absolutely. And mostly true. As the good book says, “To every thing there is a season” — including (if you extrapolate enough) a right time to launch a PR campaign: […]
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Martin Keller has produced feature stories across a broad media landscape, including The New York Times and The International Herald Tribune, Smart Money and The Robb Report, CNN Headlines News, The CBS Evening News with Katie Couric, The Larry King Show, The Associated Press and many others.