The role (and challenge) of the project sponsor

many firms today are trying to introduce and use the role of sponsor on projects.  Executed well, this role can contribute hugely to making a project a success in delivery terms and especially the outcomes that projects are intended to deliver.

The challenge is:

  • To deliver the role they need to be fairly senior people – often they are very hard to get hold of
  • They often don’t have a background in projects (or a project management process), leading to a lack of appreciation of the role and the value of elements of the process
  • It’s simply assumed by the organisation that any senior person can deliver this role
  • They sometimes shy away from the most important responsibilities of a sponsor

What’s your experience and tips if you have any?


For more resources, see the Library topic Project Management.