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Four Big Changes You Must Know About Pinterest

By Lisa Chapman on January 31, 2013

Pinterest’s recent changes reflect the growing importance of ecommerce and marketing in social media. Pinterest wants to maintain its reputation as a clean, safe web destination, and has plans to keep expanding.

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Social Media – When Will Google Crack Down?

By Lisa Chapman on January 28, 2013

Social media tactics and how they are used in SEO. Here is some advice on how to use social media in the overall SEO strategy.

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The Perks Of Having A Pinterest Account

By Lisa Chapman on January 17, 2013

There’s no doubt that Pinterest has indeed emerged as one of the biggest social networking sites today. This is an amazing feat, considering that Pinterest is just a new comer, launched in 2010, brouging in dozens of benefits to businesses small and big alike.

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Matt Cutts outlines Google’s stance on providing SEO quality indicators

By Lisa Chapman on January 10, 2013

Without an SEO quality calculator, there is still a lot of hard work required to truly optimize a site, which is why expert advice is often valuable to webmasters.

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Is It A Bad Lead Or Just You?

By Lisa Chapman on January 3, 2013

Converting a lead into a sale is 100% on you. You may not close many, and in many cases you may not close any at all.

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Improve Salesforce Security and Speed by Optimizing Firefox

By Lisa Chapman on December 12, 2012

Users have reported that the performance of the Salesforce platform magically improves when you use it with Firefox.

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Rockin’ Social Media in the Real (Estate) World

By Lisa Chapman on December 6, 2012

Over the past few years, one of the most difficult challenges for real estate is gaining trust back in the minds and wallets of consumers. However, social media has expedited this process by revamping networking capabilities

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The 10 Most Important Numbers in Facebook Insight

By Lisa Chapman on December 3, 2012

Facebook Insight gives you all sorts of data about the activity on your business’ Facebook page, as well as information about how your page and posts are being shared. It helps you get a feel for how your brand is being discussed on Facebook and more.

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Four social media lessons from the Red Bull Stratos

By Lisa Chapman on November 27, 2012

Red Bull implemented one of the best marketing campaigns of the decade so far through utilising social media to create incredible engagement with their customers.

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A Perspective on the Microsoft Store Experience

By Lisa Chapman on November 19, 2012

A perspective on Microsoft’s engaging retail experience.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

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