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The Secret to Connecting with Buyers: Emotion-Based Questions

By Lisa Chapman on July 11, 2013

Engage prospects emotionally and stimulate dialogue by asking ‘emotion-based questions’ rather than ‘open-ended questions’ to further the sales process.

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A Targeted Sales Letter Can Work Magic for Direct Marketing

By Lisa Chapman on June 24, 2013

A great sales letter or sales email has the potential to transform your direct marketing campaign and grow sales if the messaging and target audience are aligned.

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Twitter is Best for Generating B2B Marketing

By Lisa Chapman on June 13, 2013

Businesses are constantly looking for new ways to reach customers, and have found that using Twitter is one of the best methods to market through social media. They can connect with customers and provide better customer service, as well as help in branding their business.

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How to Creatively Market Your Brand (Without Annoying the Consumer)

By Lisa Chapman on June 6, 2013

Learn creative ways of promoting your brand without exasperating the consumer.

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How to Write Your Business Blog Posts So They Are SEO Friendly

By Lisa Chapman on May 21, 2013

Businesses looking for an extra boost in their online marketing can use these tips to increase their blog’s exposure in search engines.

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3 Tips for Marketing within Small Online Communities

By Lisa Chapman on May 8, 2013

Small online communities represent a significant opportunity for reaching out to new customers.

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Key Steps To Online Reputation Protection

By Lisa Chapman on February 28, 2013

Today, a bad review or report on your products, services, or employees can easily snowball into an online PR disaster.

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Social Media Strategies to Promote a Small Business on A National Scale

By Lisa Chapman on February 21, 2013

How does a small business gain a national audience? Here you will learn social media marketing strategies that will help.

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BOOST YOUR WORD OF MOUTH MARKETING USING FACEBOOK

By Lisa Chapman on February 14, 2013

While it’s easy to sign up and start a page for your brand, that doesn’t mean you’re going to be able to generate a quality network. In order to use Facebook effectively, there are a few techniques that need to be implemented.

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4 Reasons Business Contracts Fall Apart

By Lisa Chapman on February 5, 2013

Negotiation is a part of any business, and a lost contract means lost revenue. Make sure you’re not making these mistakes that could cost you your next contract.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

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