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Powerhouse Headlines Every Blogger Needs to Use – Now

By Lisa Chapman on June 6, 2014

In this post, I simply want to give you Bob’s list of 38 powerhouse headline examples that you can adapt to grab your readers’ attention and draw them in to your copy.

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Tips to Integrate Your Offline and Online Marketing Strategies

By Lisa Chapman on May 27, 2014

If you market traditionally and digitally, integrating the two is not a challenging task. Here are four tips that can help you start strong.

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Do You Want to Write Awesome Headlines?

By Lisa Chapman on May 21, 2014

Bob Bly shares his inside experience with over 100 top-notch clients: writing headlines that get attention – and then draw the reader into the body copy.

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Best Practices for Uber-SEO Marketing

By Lisa Chapman on May 8, 2014

Best Practices Checklist for designing a high traffic website that gets found – Search Engine Optimization factors that really make a difference.

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SOCIAL MEDIA FOR POLITICAL CAMPAIGNS

By Lisa Chapman on April 28, 2014

A political candidate with an effective social media campaign clearly has a competitive advantage over one who doesn’t market their campaign online.

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Want to get noticed on LinkedIn?

By Lisa Chapman on April 14, 2014

If you want to stand above the crowd on LinkedIn, here’s what you need to do – simple, concise, to-the-point. Take your LinkedIn profile from OK to OUTSTANDING.

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Superb Customer Service

By Lisa Chapman on March 26, 2014

Mike doesn’t need fancy marketing materials and social media campaigns to attract business. With this kind of superb customer experience, I tell everyone who’ll listen about Mike and his fabulous service. The ultimate promotion – word of mouth.

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Credit Union Marketing

By Lisa Chapman on March 13, 2014

“Know your member” is the first rule of credit union marketing. Knowing your member includes understanding the demographics of your membership such as age, income and education level, then using that information when marketing your products and services.

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Fresh Content Ideas

By Lisa Chapman on February 25, 2014

The 4-1-1 Rule states, “For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.”

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Have I Found the Perfect Website Layout?

By Lisa Chapman on February 14, 2014

Clearly, when it comes to website layout, no one-size-fits-all exists. But some are ‘more perfect’ than others. Here’s one that gets raves for achieving a whole lot in an efficient, very effective way.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

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