8 Awesome Apps to Stay Relevant

By Lisa Chapman on July 14, 2015

Cut down the time you invest in social media management with these 8 apps that let you concentrate on your business rather than on what to tweet next.

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TrackMaven Studies the Best Blog Writing

By Lisa Chapman on June 29, 2015

If you are able to meet your audience where they are by abiding by the five rules of this study as well as provide meaningful content, then you should have no problem finding new customers or readers in the future.

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Can you REALLY get value from Fiverr.com?

By Lisa Chapman on June 15, 2015

I’m a big fan of Fiverr.com – with savings of $1500 (or more), it’s worth it to me to spend just a little extra time to screen the Sellers. Here’s each step. My logo was a Fiverr design: www.lisachapman.com (it’s what I wanted) and the banners on my social media profiles were also Fiverr products (I got FOUR banners for $5!).

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How to Market Yourself as a Professional Speaker

By Lisa Chapman on May 29, 2015

As a professional speaker, effectively marketing yourself is undoubtedly critical to your success. In this post, we provide you with pointers, templates, media kits and images – all FREE for your unlimited use, to boost your success.

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Mental Health Practitioners Beware: Violations of Social Media ‘Code of Ethics’

By Lisa Chapman on May 11, 2015

Engagement could/would successfully convert visitors into clients, but in the psychotherapy/mental health practitioner niche, the risk of harming client relationships is widely thought to outweigh the potential benefits. Additionally, clients’ posts/comments online are usually permanent, so if posts/comments are viewed as potentially harmful, this is a risk that could jeopardize the mental health professional’s reputation, and perhaps even their licensure.

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Fiverr.com Services for $5 – REALLY??

By Lisa Chapman on April 21, 2015

Recently, my good friend and Public Relations pro Aileen Katcher posted a blog item on her website “Katcher In Their Eye” (get it?!) about a friend who had a bad experience with a Seller on Fiverr.com. Aileen’s conclusion was, essentially, “you get what you pay for”. I’d love to share my excellent results with Fiverr.com designers and show how our readers can have good Fiverr experiences, too!

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Need More High Page Rank Backlinks?

By Lisa Chapman on March 10, 2015

If your SEO Plan embraces a content marketing strategy, ’Citizen Journalism’ will give you a boost. Repurpose your press releases and gain valuable ‘link juice’ (SEO value) to increase traffic to your site. Find out how.

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SEO Package vs. Custom SEO

By Lisa Chapman on February 10, 2015

As an Internet business consultant, I don’t believe that an SEO ‘package’ serves the unique needs of any business. SEO is just way more complex than that. However, that doesn’t mean it must be long, drawn out or out of reach for small business.

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