A Little PR Can Go a Long Way

By Lisa Chapman on July 13, 2010

For best PR results, you have to give the same messages over and over again through interviews, your pitches and your press materials, so be consistent and make your message your mantra.

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Marketing Data – Mining Through Social Media

By Lisa Chapman on July 9, 2010

People Browsr is a ‘social search engine’ and a ‘conversation mine’. It’s ‘sentiment analysis’, where people, computers, or a combination of both, trawl through online comments, conversations, opinions, for information about how people are thinking and feeling about certain products.

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Your Marketing Message – Is it Timely?

By Lisa Chapman on July 6, 2010

If your marketing message hasn’t changed lately, perhaps it’s time for a fresh approach. But the days of engaging a traditional marketing or advertising agency (to come up with a catchy campaign for you to push out to the masses) are over. Way over.

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How One Southwest Airlines Employee Delivered Exceptional Customer Service

By Lisa Chapman on July 2, 2010

WHEN OPERATIONS DELIVERS WHAT MARKETING MEASSAGES CLAIM, COMPANIES WIN. Marketers need to stay in close contact with Customer Service and customers’ communications. It is the only true barometer of a company’s success with customers.

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The Luxury Brand Effect: Should BMW Sell Ketchup?

By Lisa Chapman on June 29, 2010

Maybe BMW should try selling ketchup or mayonnaise. It’s not as ridiculous as it sounds: according to a study in the Journal of Consumer Psychology, recession-wracked shoppers are eager to embrace luxury brand names over a wide range of product categories, including those with little logical connection to the brand’s core item.

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Great Marketing Tactic to Increase Your Conversion Rate

By Lisa Chapman on June 25, 2010

We’ve learned that by focusing our message on only one aspect of our product, people are much more likely to listen to the rest of the message. Conversions have increased and the new customers that have come in the door under our new message seem to be much better customers.

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Guest Blog Posting – Find Your Match

By Lisa Chapman on June 23, 2010

We all know how valuable guest blog posting can be, with links to your online properties, enhanced credibility as a subject matter expert (SME), and great PR all around. Cathy Stucker’s BloggerLinkup.com has taken all that to new heights!

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The Best Kept Secret in PR Today

By Lisa Chapman on June 18, 2010

Looking for PR? Community newspapers offer a major opportunity. As resources continue to get cut, many papers are increasingly turning to outside sources for content, including public relations agencies and trusted article-placement services.

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Research Sources – Market, Industry and Business Plans (3 of 3)

By Lisa Chapman on June 15, 2010

Typically no single source provides all of the information necessary for writing a good marketing plan for your business. This means gathering information from several sources. You may need to gather information on demographics, industry trends and competition, to name just a few.

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Research Sources – Market, Industry and Business Plans (2 of 3)

By Lisa Chapman on June 11, 2010

Typically no single source provides all of the information necessary for writing a good marketing plan for your business. This means gathering information from several sources. You may need to gather information on demographics, industry trends and competition, to name just a few.

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