Google Search Tips

By Lisa Chapman on October 16, 2010

Garbage in, garbage out. When you really need specific information and don’t have a lot of time to spend searching the internet, a few search modifiers will really help you avoid the garbage, and zero in on your target.

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Back to Basics – Small Business MUST Adopt Social Media Marketing – Part 2 of 2

By Lisa Chapman on October 12, 2010

Business has never had a bigger vehicle for positive word-of-mouth advertising. Fun campaigns can go ‘viral’ and trigger momentum like never before.

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Back to Basics – Small Business MUST Adopt Social Media Marketing – Part 1 of 2

By Lisa Chapman on October 9, 2010

Business MUST adopt and USE a social networking and social media marketing strategy NOW – or risk being left in the dust.

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How to Attract Laser-Targeted Traffic – Part 2 of 2

By Lisa Chapman on October 5, 2010

The internet works brilliantly because keywords drive everything. They’re the basis for every search engine that helps researchers and buyers find exactly what they’re looking for.

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How to Attract Laser-Targeted Traffic – Part 1 of 2

By Lisa Chapman on October 1, 2010

The internet works brilliantly because keywords drive everything. They’re the basis for every search engine that helps researchers and buyers find exactly what they’re looking for.

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Harvey Mackay’s Awesome New Book, Use Your Head To Get Your Foot In The Door

By Lisa Chapman on September 29, 2010

Recently released, Use Your Head To Get Your Foot In The Door, offers much-needed motivation and practical advice for networking and selling your self for that perfect next job.

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Your Best Elevator Pitch

By Lisa Chapman on September 25, 2010

Every business needs to distill their message down to an effective core marketing message that each employee can deliver comfortably at a cocktail party, and becomes the foundational message in company literature, videos; essentially, all advertising or promotion.

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Email Marketing Tips

By Lisa Chapman on September 21, 2010

Online marketers are becoming very good at honing the craft of creating effective emails. Best practices are emerging, which focus on content, format and style.

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What is the Google Sandbox Effect?

By Lisa Chapman on September 17, 2010

The Google Sandbox, though not officially recognized or confirmed by Google, is widely recognized by webmasters worldwide as a type of ‘holding area’ in which new websites ‘do their time’ while they prove themselves worthy of Google ranking.

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How Can Companies Craft the Best Social Media Policies?

By Lisa Chapman on September 14, 2010

Management should clearly define company objectives, conduct codes, usage guidelines, and authorities, then treat these policies similarly to all other HR policies.

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