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Business New Years Cards

By Lisa Chapman on November 19, 2010

New Years is the perfect time to send a card with your company’s heartfelt wishes for health, happiness and prosperity.

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Business Christmas Cards

By Lisa Chapman on November 16, 2010

What marketing message comes to mind when you receive a Christmas card from a business? Certainly, it’s intended to create goodwill, but it MAY create feelings of thoughtlessness.

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Survey of Marketing Executives’ Priorities

By Lisa Chapman on November 12, 2010

Marketers believe that the economy is rebounding, and predict a moderate increase in their company’s performance going forward.

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Develop a PR Plan

By Lisa Chapman on November 9, 2010

A written, strategically developed PR plan could be the very thing that helps you save advertising dollars AND gain an edge over your competition.

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Holiday PR Tips

By Lisa Chapman on November 4, 2010

Media editors look for outstanding holiday stories that will engage their readers’ emotions. For holiday press, human interest stories have an excellent opportunity to go viral.

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Expand Your Sales Force – Part 2 of 2

By Lisa Chapman on November 2, 2010

: CompareTheBrands.com offers an in-depth look at many of the Affiliate Networks and their typical commission structures, along with great insights from real experience.

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Expand Your Sales Force – Part 1 of 2

By Lisa Chapman on October 29, 2010

Your business can literally explode online sales with a simple and easy to administer affiliate marketing program.

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Your Advertising Budget

By Lisa Chapman on October 27, 2010

How much you spend on advertising depends on your position in the market, the competition you face, and other factors.

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Email Marketing Best Practices – Part 2 of 2

By Lisa Chapman on October 21, 2010

This list of things to AVOID is important – to protect the integrity and boost the outcome of your email marketing campaigns.

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Email Marketing Best Practices

By Lisa Chapman on October 19, 2010

Email Marketing is so important that you should have this checklist at your fingertips when you create your next email campaign.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

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