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From Obscurity to First Page Google in 90 Days

By Lisa Chapman on December 28, 2010

For organic SEO, use social networks often, post good content, respond to blog posts and comment.

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Are Late Social Media Adopters Losing Precious Ground?

By Lisa Chapman on December 21, 2010

ARE WE CREATING A GREAT DIVIDE? (Those who are establishing their SEO brand online and those who aren’t.)

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A Worthwhile Social Media Strategy Always BEGINS with Goals

By Lisa Chapman on December 17, 2010

Above all else, clearly defined social media goals should drive your strategy and execution plan.

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The Social Graph

By Lisa Chapman on December 14, 2010

LinkedIn CEO Jeff Weiner recently claimed that leveraging the social graph is the key to the future success of online marketing.

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Close More New Business

By Lisa Chapman on December 10, 2010

Metrilogics offers a rock-solid guarantee that sets them apart from other consulting firms – giving them an important competitive advantage.

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How to Grow Your LinkedIn Network

By Lisa Chapman on December 7, 2010

How to Grow Your linkedin Network – From Zero to 23,000 in 18 Months – A Case Study

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Free Social Media Monitoring

By Lisa Chapman on December 3, 2010

Set up a completely free social media monitoring system that is fully automated and customizable for your unique needs.

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Why is Social Media Listening Important?

By Lisa Chapman on November 30, 2010

By really listening to what people say, you can learn an awful lot about what you’re doing right and especially what you’re doing WRONG.

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How to Interview a Social Media Marketing Firm

By Lisa Chapman on November 26, 2010

If a social media marketing firm doesn’t first seek to understand certain core fundamentals about your business and competitive environment, they are likely not a goof fit for you.

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What to Do Before You Interview a Social Media Marketing Firm

By Lisa Chapman on November 23, 2010

Before you start the hunt for the right social media marketing firm, gather your management team together and focus on articulating your offline marketing and sales goals FIRST.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

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