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Create a Brand Advocacy Program

By Lisa Chapman on March 16, 2011

Brand Advocates are considered more authentic, carry more ‘marketing message’ weight, and cost less than traditional advertising, such as radio, print, and television. People take their trusted friends’ recommendations quite seriously. Learn how to build your program.

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Backup Your Blog

By Lisa Chapman on March 8, 2011

Cathy Stucker’s the blog crisis story: “I was doing some file maintenance and deleted the test version of his site … “

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New Networking Tip!

By Lisa Chapman on March 2, 2011

GoGrabLunch facilitates one on one networking lunches between business professionals who have never met

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Build Your Social Media Plan Right – From Scratch

By Lisa Chapman on February 26, 2011

The ultimate goal of an internet marketing campaign is to create a meaningful message that reaches its target audience and is virally spread to others who are interested in your topic.

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How to Make Your Online Ad Campaign Profitable

By Lisa Chapman on February 24, 2011

Keywords are critical to the success and profitability of your online ad campaign. First, decide how much you’re willing to spend on the campaign AND what returns will make that campaign profitable.

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Social Media Strategies

By Lisa Chapman on February 19, 2011

How do you social media tools and tactics that ‘fit’ your company? Start with a great social media STRATEGY.

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Best Practices and Marketing Case Studies

By Lisa Chapman on February 16, 2011

In this time of information overload, contradictory messages, and fast-changing marketing ‘Best Practices”, some of the most intriguing advice comes from real experiences from real companies.

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Facebook Redesigns Pages

By Lisa Chapman on February 10, 2011

Launched today, Mashable reported on Facebook’s new Page redesign – giving users an experience more consistent with Profiles.

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Facebook Privacy

By Lisa Chapman on February 8, 2011

Privacy is a concern for all of us, especially if your business is starting to ramp up its social media marketing as an important component of a comprehensive marketing strategy.

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Facebook Landing Pages

By Lisa Chapman on February 5, 2011

Creating and configuring a call-to-action and landing page is fairly easy, and even novice users should be able to have one up and running quickly thanks to a step by step guide from the marketing professionals at HubSpot.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

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