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Plan and Build Your Social Media Presence

By Lisa Chapman on June 16, 2011

The ultimate goal of an internet marketing campaign is to create a meaningful message that reaches its target audience and is virally spread to others who are interested in the topic.

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How to Write an ebook

By Lisa Chapman on June 10, 2011

Offering an ebook on issues important to your Ideal Customer may be one of the most powerful things you can do in marketing.

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Public Relations Jobs

By Lisa Chapman on May 30, 2011

Have you considered a career in Public Relations? These basics may help.

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Is “Free” Really Free?

By Lisa Chapman on May 23, 2011

When companies use “FREE” as a deceptive come-on, they can find themselves in legal hot water

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Newsletters That Work – Part 2 of 2

By Lisa Chapman on May 11, 2011

This list incorporates the most important components of a successful email newsletter, with a few examples of how to use them.

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Newsletters That Work – Part 1 of 2

By Lisa Chapman on May 5, 2011

This list incorporates the most important components of a successful email newsletter, with a few examples of how to use them.

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Try Mobile Billboards

By Lisa Chapman on April 27, 2011

NomADic genius is a mobile rolling, scrolling 3D illuminating machine – built to attract your target audience’s attention.

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The Father of Public Relations

By Lisa Chapman on April 19, 2011

The Father of PR, Edward Louis Bernays liked to think of himself as a kind of psychoanalyst to troubled corporations.

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How to Brand Yourself

By Lisa Chapman on March 30, 2011

When you establish your brand – a memorable visual appeal, as well as a meaningful and compelling message – your audience will react positively and help you by passing your information on to others in their network.

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How to Make Your Website “Sticky”

By Lisa Chapman on March 22, 2011

“Sticky” means that once a visitor lands on your page, they want to stay and look around. Here are some tips – how to grab and hold your visitors’ attention and create a sticky site

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

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