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LinkedIn Networking

By Lisa Chapman on September 26, 2011

Most LinkedIn participants, especially those that post a lot, hope that they’ll make new contacts, and welcome the networking efforts.

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Free Public Domain Images

By Lisa Chapman on September 15, 2011

This post will fulfill your desire for completely FREE public domain images that are not under copyright protection!

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Copyright Compliance

By Lisa Chapman on September 8, 2011

Since all of us are now publishers online, it’s extremely important to be aware of, and abide by, U.S. Copyright Law.

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Your Blog

By Lisa Chapman on August 30, 2011

Blogs require a consistent style guide so that anyone who writes and edits posts will be able to adhere to the same rules.

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Competitive Advantage

By Lisa Chapman on August 25, 2011

Answer these questions to give you an idea of how you can increase sales by strengthening your competitive advantage.

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Facebook Engagement Tactics

By Lisa Chapman on August 17, 2011

For Facebook engagement, like any other social networking site, one of your highest marketing priorities is connecting with your Target Audiences.

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Your Organization Needs a Social Media Policy

By Lisa Chapman on August 10, 2011

Many, many issues should be carefully considered when exploring the best social media policies for your unique organization, its culture and goals.

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What is a Facebook “Like” Worth? Part 2 of 2

By Lisa Chapman on July 24, 2011

Vitrue, Inc, conceived another approach to calculating the value of a Facebook Fan page – based solely on the number of impressions the fans enable.

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What is a Facebook “Like” Worth? Part 1 of 2

By Lisa Chapman on July 6, 2011

Facebook Fans are a different kind of customer. The have segmented THEMSELVES – because they self-proclaim their endorsement of your brand, your products, your service, and/or your company. Treat them differently.

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How To Make A Social Media Campaign Go Viral

By Lisa Chapman on June 29, 2011

No matter if you have a small business or a large business, you can run a social media contest and achieve viral results.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

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