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The WebPowered Entrepreneur

By Lisa Chapman on July 30, 2012

Market your business online – and get RESULTS I’m proud to announce the launch of my long-awaited new book, The WebPowered Entrepreneur. Many very good books on the market today tell you how Internet marketing works. They focus on concepts. The WebPowered Entrepreneur is different. It demystifies online marketing by telling you exactly what to […]

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Free Online Stock Videos

By Lisa Chapman on July 18, 2012

Need to add punch to your website? Need a video clip for an email campaign? Need it free? We’ve got the answer. Just do a little searching on these free stock video sites and you’re bound to find what you’re looking for.

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2012 Response Rate Report

By Lisa Chapman on July 10, 2012

The Direct Marketing Association’s 2012 Response Rate Report dated June 14, 2012 concludes that direct mail response rates are slipping, but they’re still higher than most other media.

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Sample Marketing Plan

By Lisa Chapman on July 2, 2012

Updating your marketing strategy and marketing plan is important, so we’ll walk through an excellent example of a typical plan.

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Strategic Marketing

By Lisa Chapman on June 22, 2012

Most business leaders are just too busy to take time out, sit down with the team, and dedicate time to develop a solid, up-to-date marketing strategy and marketing plan.

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Neilsen Report

By Lisa Chapman on June 20, 2012

Media and marketing statistics give marketing executives insights, so they can communicate with their target audience in more meaningful ways.

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5 Reputation Management Online Tips That Work

By Lisa Chapman on June 13, 2012

Reputation management online can be very effective, when done right. Use these 5 guidelines, and you should see good results shortly.

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Steve Harrison: Publicity Power

By Lisa Chapman on May 28, 2012

Steve Harrison teaches authors, bloggers, Internet marketers, and others how to remain in the Publicity Spotlight. Here are a few key strategies for leveraging the media.

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Mike Koenigs: Video Visionary

By Lisa Chapman on May 21, 2012

A huge proponent of the power of video, let’s take a closer look at Mike Koenigs’ core strategies to propel your business forward.

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Christopher Van Buren: Product Launch Liftoff

By Lisa Chapman on May 15, 2012

The steps for creating a profitable endeavor don’t change. It’s all about leveraging a proven formula, or system, for success.

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Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

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