By Lisa Chapman on June 29, 2015
If you are able to meet your audience where they are by abiding by the five rules of this study as well as provide meaningful content, then you should have no problem finding new customers or readers in the future.
By Lisa Chapman on May 11, 2015
Engagement could/would successfully convert visitors into clients, but in the psychotherapy/mental health practitioner niche, the risk of harming client relationships is widely thought to outweigh the potential benefits. Additionally, clients’ posts/comments online are usually permanent, so if posts/comments are viewed as potentially harmful, this is a risk that could jeopardize the mental health professional’s reputation, and perhaps even their licensure.
By Lisa Chapman on April 21, 2015
Recently, my good friend and Public Relations pro Aileen Katcher posted a blog item on her website “Katcher In Their Eye” (get it?!) about a friend who had a bad experience with a Seller on Fiverr.com. Aileen’s conclusion was, essentially, “you get what you pay for”. I’d love to share my excellent results with Fiverr.com designers and show how our readers can have good Fiverr experiences, too!
By Lisa Chapman on February 10, 2015
As an Internet business consultant, I don’t believe that an SEO ‘package’ serves the unique needs of any business. SEO is just way more complex than that. However, that doesn’t mean it must be long, drawn out or out of reach for small business.
By Lisa Chapman on September 23, 2014
As a parent, one of the most important things you can do for your child is to save him from financial failure. Teach your child to combat the powerful influence of advertisers and avoid the debt cycle.
By Lisa Chapman on September 12, 2014
CBS’ 60 Minutes’ interview of Amazon CEO Jeff Bezos about Amazon Prime Air. While it looks like standard promo, the launch may hide an urgent strategy.
By Lisa Chapman on August 11, 2014
Infographics deliver key info in a memorable way – quickly. Good marketing includes good infographics. Here’s why you need them and how to make Infographics.
By Lisa Chapman on June 12, 2014
I’m going to save you money – by giving you the solution to the rising cost of finding images for your content marketing.
By Lisa Chapman on June 6, 2014
In this post, I simply want to give you Bob’s list of 38 powerhouse headline examples that you can adapt to grab your readers’ attention and draw them in to your copy.
By Lisa Chapman on May 8, 2014
Best Practices Checklist for designing a high traffic website that gets found – Search Engine Optimization factors that really make a difference.
Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.
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