5 Steps To Create a Balanced Content Marketing Strategy
According to eMarketer, more and more companies are shifting their focus to content marketing and using it as a lead generation tool.
Gain More Twitter Followers While You Sleep
Present yourself as a Subject Matter Expert in a focused field (or two). Don’t try to be everything. Choose specialties that you really enjoy and then provide proof that you’re the best in that field.
Tips to Integrate Your Offline and Online Marketing Strategies
If you market traditionally and digitally, integrating the two is not a challenging task. Here are four tips that can help you start strong.
Best Practices for Uber-SEO Marketing
Best Practices Checklist for designing a high traffic website that gets found – Search Engine Optimization factors that really make a difference.
Have I Found the Perfect Website Layout?
Clearly, when it comes to website layout, no one-size-fits-all exists. But some are ‘more perfect’ than others. Here’s one that gets raves for achieving a whole lot in an efficient, very effective way.
Ten Awesome Infographics for 2014
“Ten Awesome Infographics to Guide Your Marketing Plan for 2014” is a post written by Belle Beth Cooper, Content Crafter at Buffer. Here’s a summary of Belle’s ten best (in her own words).
How to Make More Money
Chris Brogan offers a course for folks who work hard online but don’t make the money they hope to make. It’s called “Mastering the Digital Channel.”
Build a Massive List – Simple AND Easy
A lead magnet solves a very big problem for your target audience. That makes sense, right? What do you do when you sit down at the Google search bar? Well, you type into it keywords for the problem you’re trying to solve.
3 Ways to Improve the Online Visibility of Your Small Business
Employing some basics of online marketing for small businesses can generate a big return.
The Secret to Connecting with Buyers: Emotion-Based Questions
Engage prospects emotionally and stimulate dialogue by asking ‘emotion-based questions’ rather than ‘open-ended questions’ to further the sales process.
Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.