By Lisa Chapman on June 16, 2016
What kind of content would be useful always? The way you answer this question will decide the outcome of your long term value content piece.
By Lisa Chapman on January 1, 2016
“Creating anchor content for your website and breaking it into contextual pieces to natively post to each platform will be essential. For example, one long video will be embedded into a blog post, tweeted with graphics, and a tip from it will be shared as a graphic on Instagram and a Pinterest quote. These will all lead to the blog content”
By Lisa Chapman on December 29, 2015
Find more time! Manage your online marketing with the ten best tools to power up, organize and incorporate efficiencies in your social media marketing in 2016.
By Lisa Chapman on December 7, 2015
We are bombarded online with thousands of messages every day. Confusion reigns. But no more! Any of these books are terrific, on point, and written by the best in their field. You can confidently choose from any of these and know that you have chosen a gift that hits the bullseye and provides tremendous value.
By Lisa Chapman on October 23, 2015
“There’s so much noise out there that you have to be relevant,” says Courtney Leer Wallace. “A message that’s based on something a shopper looked at can be incredibly effective.”
By Lisa Chapman on July 28, 2015
Are you looking for fresh, interesting ideas for your blog? Well, if the U.S. government feels that certain topics are important enough to publish for US citizens, chances are that you’ll find something of value on those .gov sites as well. A great source for valuable, targeted articles and content can be searched and used […]
By Lisa Chapman on November 29, 2014
I want to help my customers with their financial planning, in order to avoid becoming unsuspecting victims of predatory lending businesses, and get them out of the cycle of living paycheck to paycheck.
By Lisa Chapman on October 22, 2014
You’ll love this beautiful approach to building recognition of your brand, increasing your audience, adding real value to the online conversation & knowledge base, and making it all very easy.
By Lisa Chapman on September 12, 2014
CBS’ 60 Minutes’ interview of Amazon CEO Jeff Bezos about Amazon Prime Air. While it looks like standard promo, the launch may hide an urgent strategy.
By Lisa Chapman on August 11, 2014
Infographics deliver key info in a memorable way – quickly. Good marketing includes good infographics. Here’s why you need them and how to make Infographics.
Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.
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