By Lisa Chapman on December 7, 2015
We are bombarded online with thousands of messages every day. Confusion reigns. But no more! Any of these books are terrific, on point, and written by the best in their field. You can confidently choose from any of these and know that you have chosen a gift that hits the bullseye and provides tremendous value.
By Lisa Chapman on November 13, 2015
You may be surprised to learn that the choices, decisions and purchases you make online can be very different from the choices you would make offline. Those strategically planned online influences often lead us to make decisions that we might not make offline – even if they are ultimately expensive or harmful.
By Lisa Chapman on October 23, 2015
“There’s so much noise out there that you have to be relevant,” says Courtney Leer Wallace. “A message that’s based on something a shopper looked at can be incredibly effective.”
By Lisa Chapman on July 29, 2014
Today, we’ll look behind the curtain at a hugely successful home-based business email newsletter for independent entrepreneurs.
By Lisa Chapman on May 21, 2014
Bob Bly shares his inside experience with over 100 top-notch clients: writing headlines that get attention – and then draw the reader into the body copy.
By Lisa Chapman on July 31, 2013
Download a free strategic marketing ebook by David Newman: www.doitmarketing.com
By Lisa Chapman on July 11, 2013
Engage prospects emotionally and stimulate dialogue by asking ‘emotion-based questions’ rather than ‘open-ended questions’ to further the sales process.
By Lisa Chapman on June 24, 2013
A great sales letter or sales email has the potential to transform your direct marketing campaign and grow sales if the messaging and target audience are aligned.
By Lisa Chapman on February 5, 2013
Negotiation is a part of any business, and a lost contract means lost revenue. Make sure you’re not making these mistakes that could cost you your next contract.
By Lisa Chapman on January 3, 2013
Converting a lead into a sale is 100% on you. You may not close many, and in many cases you may not close any at all.
Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.
[Read more ...]