By Lisa Chapman on November 13, 2015
You may be surprised to learn that the choices, decisions and purchases you make online can be very different from the choices you would make offline. Those strategically planned online influences often lead us to make decisions that we might not make offline – even if they are ultimately expensive or harmful.
By Lisa Chapman on November 29, 2014
I want to help my customers with their financial planning, in order to avoid becoming unsuspecting victims of predatory lending businesses, and get them out of the cycle of living paycheck to paycheck.
By Lisa Chapman on September 23, 2014
As a parent, one of the most important things you can do for your child is to save him from financial failure. Teach your child to combat the powerful influence of advertisers and avoid the debt cycle.
By Lisa Chapman on November 25, 2013
Chris Brogan offers a course for folks who work hard online but don’t make the money they hope to make. It’s called “Mastering the Digital Channel.”
By Lisa Chapman on August 20, 2012
The Founder of Montana Instruments Corp projects several million in sales over the next few years. He added 3 employees, created a strategic marketing plan and branding campaign, and increased the company’s online presence.
By Lisa Chapman on June 20, 2012
Media and marketing statistics give marketing executives insights, so they can communicate with their target audience in more meaningful ways.
By Lisa Chapman on April 5, 2012
Michael Stelzner, Founder of Social Media Examiner, has just released the 2012 report on the results of his fourth annual social media marketing study. Download it here – free: http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012/
By Lisa Chapman on March 15, 2012
Many times, survey questions are inherently designed to give unclear or less meaningful information. Familiarize yourself with these common mistakes BEFORE you design your questions.
By Lisa Chapman on March 8, 2012
Common survey question types and examples include Multiple choice questions, Rank order scale questions, Rating scale questions, and Open-ended questions
By Lisa Chapman on March 1, 2012
The way you design your questions will certainly affect the way the questions are answered. Or even IF they’re answered! The Golden Rule “Do unto others…” certainly applies here.
Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.
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