By Lisa Chapman on March 13, 2017
Google’s mobile-first index was introduced in November 2016 in order to serve better results to mobile users, who are growing in number. Eventually, search algorithms will majorly use a website’s mobile version to index and rank its pages.
By Lisa Chapman on September 5, 2016
This WordPress Hosting Guide is graphical data that will help you learn how you can start your own website without coding knowledge.
By Lisa Chapman on August 7, 2016
Amping-up your presence on social media is simply about maximizing your time, increasing your visual appeal and sourcing fresh and useful content regularly. Use any of these 7 apps to save time and increase your social media marketing productivity.
By Lisa Chapman on April 12, 2016
Do you multitask constantly? Need a little bit of help? Several content marketing tools will make life easier. And if you need a little more help, you can always turn to Chrome extensions.
By Lisa Chapman on February 25, 2016
These press release sites offer a choice of free and paid, with the free options being solid services that meet the basic needs of most small businesses.
By Lisa Chapman on January 12, 2016
DrumUp is a neat social media management and content curation tool that can help you significantly cut down the amount of the time you invest on platforms like Facebook, Twitter and LinkedIn. The tool, which is currently available as a web app and an android app, uses sophisticated Natural Language Processing (NLP) and machine learning algorithms to recommend and schedule custom content for social media based on your keyword inputs.
By Lisa Chapman on January 1, 2016
“Creating anchor content for your website and breaking it into contextual pieces to natively post to each platform will be essential. For example, one long video will be embedded into a blog post, tweeted with graphics, and a tip from it will be shared as a graphic on Instagram and a Pinterest quote. These will all lead to the blog content”
By Lisa Chapman on November 13, 2015
You may be surprised to learn that the choices, decisions and purchases you make online can be very different from the choices you would make offline. Those strategically planned online influences often lead us to make decisions that we might not make offline – even if they are ultimately expensive or harmful.
By Lisa Chapman on September 11, 2015
Social media trends are rather unpredictable, but using social media management tools can help you leverage these trends to build your business’ online presence and reputation. In this post we discuss key trends in social media and some tools that can make your social media marketing efforts more effective.
By Lisa Chapman on August 18, 2015
Content curation tools let you achieve greater levels of efficiency in social media management by helping you discover, organize, curate, schedule and share interesting content for the purpose of social media marketing. Let us have look at some of these content curation tools that are creating waves in the social media world.
Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues.
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