Home Library Translate
A A A
Share »
Follow us on Facebook Follow us on Twitter Follow us on LinkedIn
Connect »

Blog: Marketing and Social Media

Menu

  • This Blog's Home
  • Guest Writer Submissions
  • Policies
  • To Subscribe to a Blog
  • About
  • Feedback

Fresh Content Ideas

By Lisa Chapman on February 25, 2014

4-1-1 Rule

Courtesy of Tipping Point Labs

 

 

 

 

 

Follow the 4-1-1 Rule

Need fresh content ideas? Who doesn’t? By using the 4-1-1 Rule, you will attract and engage your target audiences, give them value, and come out the winner!

The 4-1-1 Rule was coined by Tippingpoint Labs and Joe Pulizzi of the Content Marketing Institute. The rule states:

“For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.”

Why? Because when you lift someone else up by circulating their content (with appropriate credit and links), you create a win-win-win. The original author wins by gaining more exposure, your reader wins by receiving valuable information, and YOU win in many ways.

How You Win with the 4-1-1 Rule

First, you establish yourself as someone who acknowledges and helps others. Immediately, and in the most important way, you create a very positive impression. If you help others, you must be a generous and trustworthy person, right? Second, it will come back to you. The individuals you lift up (and others) will notice, and you will be lifted up. It may not come from the same individual, but it will happen. That’s how it works. And Third, you create for yourself a value system of helping, not selling.

Since your postings will likely be searched by search engines, think of ‘helping’ when you sit down to write your posts. This is an important aspect of your SEO (Search Engine Optimization) strategy.

Your SEO Strategy

The effectiveness of your SEO strategy – getting found online – depends on how well you know and appeal to your Target Audiences. Spend clear-thinking time to profile your Target Audiences by listing:

  • 30 of their pressing needs
  • 20 unique problems they face
  • 10 of their issue-related likes and 10 dislikes
  • 25 top questions they have

… the answers to which are information topics they would search for, and be eager to read and pass on to others. Now find others’ content or write your own.

Apply the 4-1-1 Rule

Try to apply the 4-1-1 rule to your posts on all content platforms and social networking platforms. It certainly works with blogs, LinkedIn and Facebook.

As Jay Baer says, “If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.”

Where do you find content of great interest to your Target Audiences?

For more resources, see the Free Management Library topic: Marketing and Social Media.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book, The WebPowered Entrepreneur – A Step-by-Step Guide is now available at:

  • Amazon.com: http://bit.ly/AmazonTheWebPoweredEntrepreneur
  • Barnes & Noble: http://bit.ly/BNTheWebPoweredEntrepreneur

Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. She helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

« Previous Next »

Search Our Site

Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

  • How to Write Business Proposals
  • How to Deal with Google’s Mobile-First Index
  • 6 Ways to Instantly Reach a Wider Social Media Audience
  • Guide To WordPress Website Creation
  • 7 Mobile Apps to Amp-Up Your Social Media Presence
  • How to Create Content With Long Term Value for Your Subscribers
  • Save Time and Money
  • 10 Best Content Marketing Tools
  • Who Are The Millennials and How Do They Shop?
  • Free and Cheap Press Release Sites for Small Business

Categories of Posts

  • Advertising and Promotions
  • Basics and Overviews
  • Branding
  • Communications
  • content curation
  • General Resources
  • Market Planning
  • Market Research
  • PR
  • Sales
  • SEO Search Engine Optimization
  • Social Media Management
  • social media marketing
  • Social Media Tools
  • social media trends
  • Social Networking
  • Strategy
  • Uncategorized
  • video
  • Web Traffic

Related Library Topics

  • Advertising
  • Business Planning
  • Market Research
  • Customer Service
  • Public Relations
  • Competitor Analysis
  • Pricing
  • Marketing (Overview)
  • Planning (Overview)
  • Problem Solving
  • Product Management
  • Program Planning
  • Project Planning
  • Quality Management
  • Sales
  • Social Networking
  • Branding
  • Communications

Library's Blogs

  • Boards of Directors
  • Building a Business
  • Business Communications
  • Business Ethics, Culture and Performance
  • Business Planning
  • Career Management
  • Coaching and Action Learning
  • Consulting and Organizational Development
  • Crisis Management
  • Customer Service
  • Facilitation
  • Free Management Library Blogs
  • Fundraising for Nonprofits
  • Human Resources
  • Leadership
  • Marketing and Social Media
  • Nonprofit Capacity Building
  • Project Management
  • Quality Management
  • Social Enterprise
  • Spirituality
  • Strategic Planning
  • Supervision
  • Team Building and Performance
  • Training and Development
About Feedback Legal Privacy Policy Contact Us
Free Management Library, © Copyright Authenticity Consulting, LLC ®; All rights reserved.
  • Graphics by Wylde Hare LLC
  • Website maintained by Caitlin Cahill

By continuing to use this site, you agree to our Privacy Policy.X