Neilsen Report

Posted on 06/20/2012 | Written by Lisa Chapman

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    State of the Media Statistics – Interesting and Useful

    Marketers rely on statistics to make decisions every day. “How does my target audience act?” and “What does my target audience want?”

    Media and marketing statistics help answer those incredibly important questions. At least, they give marketing executives insights, so they can communicate with their target audience in more meaningful ways.

    THE DIGITAL REVOLUTION

    Internet Access

    In 2000, 132.2 million Americans had internet access. Today, that rate has more than doubled to 274 million Americans with internet access.

    Social – Blogs and Networks

    81 BILLION minutes is now spent on social networks and blogs by 169.6 million visitors. 81 billion is a number that may be hard to grasp. Think of it this way: the amount of time spent on social exceeds the time spent on email.

    Mobile Phones

    An astounding 64% of mobile phone time is spent on apps. When you consider that Americans regularly use 2,000 – 3,000 minutes per month, 64% of that is 1,280 – 1,920 minutes per month on apps. Quite surprising! By the way, App usage among adults peaks at 5pm.

    Share of Internet Time by Category

    • 21.3% – Social Networks & Blogs
    • 7.7% Online Games
    • 6.5% E-mail
    • 4.3% – Videos & Movies
    • 3.8% Portals

    Top Websites Visited While Watching TV

    1. Facebook
    2. YouTube
    3. Zynga
    4. Google Search
    5. Yahoo! Mail
    6. Craigslist
    7. eBay
    8. Electronic Arts (EA) Online
    9. MSN/WindowsLive/Bing
    10. Yahoo! Homepage

    With this introduction to the Digital Revolution, it’s clear that consumers are deepening their usage. Smart marketers will continue to consider the impact of online media in their market research, planning, and communication.

    What has worked for you or your company?

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    For more resources, see our Library topics Marketing and Social Networking.

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    ABOUT Lisa M. Chapman:

    Ms. Chapman’s new book, The WebPowered Entrepreneur – A Step-by-Step Guide will be available in July 12, 2012 at Amazon.com: http://amzn.to/MyaQmp and Barnes & Noble: http://bit.ly/M5T0KO . Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. She helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com