Home Library Translate
A A A
Share »
Follow us on Facebook Follow us on Twitter Follow us on LinkedIn
Connect »

Blog: Marketing and Social Media

Menu

  • This Blog's Home
  • Guest Writer Submissions
  • Policies
  • To Subscribe to a Blog
  • About
  • Feedback

The Best Satisfaction Surveys

By Lisa Chapman on February 16, 2012

Improve Your Business with Free Online Customer Surveys

Do you want to provide better service to your customers – service that beats your competition?

One very quick and easy way to tap into the core of what your customers really want is a free, automated online customer satisfaction survey tool. Many companies offer free versions of their survey tools. They do it for the publicity and the new prospect awareness they get. In return, you get an awesome tool. And if you really like it, you may upgrade to expand your reach. That’s a great deal!

When should you use an online satisfaction survey?

Email surveys are useful for collecting feedback after an online customer service interaction such as an email or chat; after a website visit; or for proactively reaching out for customer feedback. While email surveys are often used to collect feedback after an in-person or telephone interaction, it is a good idea to collect feedback through the same channel as the initial interaction.

Sample email customer satisfaction survey questions include:

  • Did we provide the information/answer you needed? [yes/no]
  • How easy was it for you to interact with us through email? [1 = not easy to 5 = very easy]
  • How satisfied are you with the service you received from us? [1= very dissatisfied to 5=very satisfied]

Pop-up and website customer surveys

Pop-up or website surveys are useful for collecting feedback after a customer has visited your website, or for collecting feedback from customers for whom you do not have contact information. Sample pop-up or website survey questions include:

  • Why did you come to our website today? [list answers]
  • Were you able to complete your task? [yes/no]
  • If you were not able to complete your task, why not? [open-ended]

Free Online Customer Survey Tools

Expect a few limitations with the free versions. They won’t affect the process, but they do usually impose some limitations, such as number of surveys or number of responses. The upgraded paid versions are usually quite affordable, and relatively not very expensive.

QuestionPro – The free version allows an unlimited number of responses, but you are limited by number of surveys (2) and questions per survey (10). Upgrade for $15.

Survey Gizmo – The restriction on the free version is the number of responses (250). But you can have unlimited surveys and questions. Upgrade options start at $19 a month.

Survey Monkey –  The restriction on this free version is the number of responses – (100) and also the number of questions (10). Upgrades start at $19.95 a month.

A plan of action for following up on customer feedback is critical for your survey’s success.

When was the last time you used a customer satisfaction survey? What did you learn? What do you recommend to other companies?

——————

For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman:

Ms. Chapman’s new book has a name change! The Net Powered Entrepreneur – A Step-by-Step Guide will be available in April 2012.  Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. She helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

« Previous Next »

Search Our Site

Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

  • How to Write Business Proposals
  • How to Deal with Google’s Mobile-First Index
  • 6 Ways to Instantly Reach a Wider Social Media Audience
  • Guide To WordPress Website Creation
  • 7 Mobile Apps to Amp-Up Your Social Media Presence
  • How to Create Content With Long Term Value for Your Subscribers
  • Save Time and Money
  • 10 Best Content Marketing Tools
  • Who Are The Millennials and How Do They Shop?
  • Free and Cheap Press Release Sites for Small Business

Categories of Posts

  • Advertising and Promotions
  • Basics and Overviews
  • Branding
  • Communications
  • content curation
  • General Resources
  • Market Planning
  • Market Research
  • PR
  • Sales
  • SEO Search Engine Optimization
  • Social Media Management
  • social media marketing
  • Social Media Tools
  • social media trends
  • Social Networking
  • Strategy
  • Uncategorized
  • video
  • Web Traffic

Related Library Topics

  • Advertising
  • Business Planning
  • Market Research
  • Customer Service
  • Public Relations
  • Competitor Analysis
  • Pricing
  • Marketing (Overview)
  • Planning (Overview)
  • Problem Solving
  • Product Management
  • Program Planning
  • Project Planning
  • Quality Management
  • Sales
  • Social Networking
  • Branding
  • Communications

Library's Blogs

  • Boards of Directors
  • Building a Business
  • Business Communications
  • Business Ethics, Culture and Performance
  • Business Planning
  • Career Management
  • Coaching and Action Learning
  • Consulting and Organizational Development
  • Crisis Management
  • Customer Service
  • Facilitation
  • Free Management Library Blogs
  • Fundraising for Nonprofits
  • Human Resources
  • Leadership
  • Marketing and Social Media
  • Nonprofit Capacity Building
  • Project Management
  • Quality Management
  • Social Enterprise
  • Spirituality
  • Strategic Planning
  • Supervision
  • Team Building and Performance
  • Training and Development
About Feedback Legal Privacy Policy Contact Us
Free Management Library, © Copyright Authenticity Consulting, LLC ®; All rights reserved.
  • Graphics by Wylde Hare LLC
  • Website maintained by Caitlin Cahill

By continuing to use this site, you agree to our Privacy Policy.X