How to Learn More about Gen Y

Posted on 01/11/2011 | Written by Lisa Chapman

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Sections of this topic

    Best Gen Y Bloggers

    As part of their ongoing efforts to attract their target market, including Gen Y, OnlineDegreePrograms.com maintains a value-packed blog, including the post: “50 Best Gen Y Bloggers”.

    In this post, Gen Y professionals from a wide variety of fields share their views and preferences, advice and insights. By reading these blogs, your market research becomes much more than research. It becomes a window into the Gen Y consumers’ thoughts.

    Topic categories include:

    • New Grads
    • Entrepreneurship
    • Business and Marketing
    • Finance
    • Life
    • Women
    • Politics and Society
    • Technology.

    If that’s not enough, I quote the list below, posted by Rebecca Thorman on Modite.com. Thorman’s blog posts are well-respected sources for giving the ins and outs of Generation Y.

    Favorite Gen Y Bloggers
    ”    These people make me think or laugh. Sometimes both.” – Rebecca Thorman

    Another Viewpoint: Gen Y and the Easter Bunny

    According to Ian Watson, “Gen Y doesn’t exist – This is a list of interesting people with interesting views but Gen Y are as real as the Easter Bunny!”

    In his own post, he offers the perspective; “There are records of Dutch priests in the 18th century that lament the lude and drunken behaviour of the young people in his parish. Have young people really changed? I think not – it is our perception that changes as we grow older.”

    So, after processing some of these resources in your Gen Y market research, what do you think? Are they REALLY different? How do YOU use differences to capture their attention and engage them?

    (Thanks to Online Degree Programs for the inspiration.)

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    For more resources, see our Library topics Marketing and Social Networking.

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    ABOUT Lisa M. Chapman:

    Ms. Chapman’s new book, How to Make Money Online With Social Media: A Step-by-Step Guide for Entrepreneurs will be available very soon. With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com