2 responses to “How to Interview a Social Media Marketing Firm”

  1. Nice piece, Lisa, thanks.

    I would suggest adding another question:

    How do you integrate your work with that being done by those responsible for other elements of the client’s communications program?

    Without that answer, you risk hiring someone who thinks that the social media effort can stand alone.

    Keep up the great work!

    Jonathan Bernstein
    President, Bernstein Crisis Management, Inc.
    Moderator, Crisis Management Blog

  2. Jonathan-
    Good point. I agree with you completely.
    Actually, an entire book could (and should) be written about how to integrate social media into all aspects of an organization … sales, customer service, operations, Executive management strategic planning, etc etc!

    Thanks for reading my blog!

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