Home Library Translate
A A A
Share »
Follow us on Facebook Follow us on Twitter Follow us on LinkedIn
Connect »

Blog: Marketing and Social Media

Menu

  • This Blog's Home
  • Guest Writer Submissions
  • Policies
  • To Subscribe to a Blog
  • About
  • Feedback

Marketing Data – Mining Through Social Media

By Lisa Chapman on July 9, 2010

Every month, 25 billion pieces of information are shared on Facebook. Imagine for a moment that you own all that data, and you need to find customers for your newest product – the Bait Mate – a device that automatically baits your fishing hook.

Dive Deep into Marketing Data

Facebook now boasts around half a billion people, all sharing their information and lifestyle choices. It’s a virtual goldmine of consumer data. You can find the factual data such as age, gender, hometown, etc. And you can find preference data such as dining, vocation, sports activities, and the like.

Now, to find your customer market for the Bait Mate, you’re in heaven. How many fisherman have posted photos of their big catch? Where do they live? Who are their fishing buddies? What guides do they use? Where do they travel to fish? You have, at your fingertips, the deepest goldmine in the business world. Bar none. All your questions have answers.

What About Privacy?

For the many millions of people who have posted their personal data on the internet, privacy is a moot point – it’s already public. So the hunt is now on for marketers to find ways to mine the data quickly, accurately and effectively; and make money doing it.

This new surge is further blurring the lines of privacy, and most consumers don’t even know it’s happening. For instance, if you “Like” the new Bait Mate on your Facebook page, you’re likely to see new ads appear on the right side of your page for things like fishing gear and river trips. Facebook has categorized your preferences in their database, and include your profile in the ‘list’ they ‘sell’ to these advertisers.

If folks realized this is going on, would they care?

Watch for Social Search Engine “PeopleBrowsr” and Many Others to Emerge

PeopleBrowsr is a data mining, analytics and brand engagement service provider for enterprise brand managers, advertising agencies, social media strategists and hedge fund managers. They started three years ago, building a huge data mine of tweets, facebook data and MySpace data

According to Jodee Rich, CEO of People Browsr, “We look at events, we look at brands, we look at the global Twittersphere. People Browsr, as a ‘social search engine’ and a ‘conversation mine’. In advertising terms it’s ‘sentiment analysis’, where people, computers, or a combination of both, trawl through online comments, conversations, opinions, for information about how people are thinking and feeling about certain products.”

How do you feel about this deep dive into data? Is it tolerable or too invasive?

(Many thanks to ABC.net, Background Briefing, Shevonne Hunt, “Social media and sentiment mining” for the inspiration and quote.)

——————

For more resources, see our Library topics Marketing and Social Networking.

.. _____ ..

ABOUT Lisa M. Chapman: With offices in Nashville Tennessee, but working virtually with international clients, Lisa M. Chapman serves her clients as a business and marketing coach, business planning consultant and social media consultant. As a Founder of iBrand Masters, a social media consulting firm, Lisa Chapman helps clients to establish and enhance their online brand, attract their target market, engage them in meaningful social media conversations, and convert online traffic into revenues. Email: Lisa @ LisaChapman.com

« Previous Next »

Search Our Site

Meet the Blog’s Host

Lisa Chapman serves her clients as a Business and Marketing Coach, Business Planning Consultant and Social Media Consultant, specializing in increasing revenues. [Read more ...]

Recent Blog Posts

  • How to Write Business Proposals
  • How to Deal with Google’s Mobile-First Index
  • 6 Ways to Instantly Reach a Wider Social Media Audience
  • Guide To WordPress Website Creation
  • 7 Mobile Apps to Amp-Up Your Social Media Presence
  • How to Create Content With Long Term Value for Your Subscribers
  • Save Time and Money
  • 10 Best Content Marketing Tools
  • Who Are The Millennials and How Do They Shop?
  • Free and Cheap Press Release Sites for Small Business

Categories of Posts

  • Advertising and Promotions
  • Basics and Overviews
  • Branding
  • Communications
  • content curation
  • General Resources
  • Market Planning
  • Market Research
  • PR
  • Sales
  • SEO Search Engine Optimization
  • Social Media Management
  • social media marketing
  • Social Media Tools
  • social media trends
  • Social Networking
  • Strategy
  • Uncategorized
  • video
  • Web Traffic

Related Library Topics

  • Advertising
  • Business Planning
  • Market Research
  • Customer Service
  • Public Relations
  • Competitor Analysis
  • Pricing
  • Marketing (Overview)
  • Planning (Overview)
  • Problem Solving
  • Product Management
  • Program Planning
  • Project Planning
  • Quality Management
  • Sales
  • Social Networking
  • Branding
  • Communications

Library's Blogs

  • Boards of Directors
  • Building a Business
  • Business Communications
  • Business Ethics, Culture and Performance
  • Business Planning
  • Career Management
  • Coaching and Action Learning
  • Consulting and Organizational Development
  • Crisis Management
  • Customer Service
  • Facilitation
  • Free Management Library Blogs
  • Fundraising for Nonprofits
  • Human Resources
  • Leadership
  • Marketing and Social Media
  • Nonprofit Capacity Building
  • Project Management
  • Quality Management
  • Social Enterprise
  • Spirituality
  • Strategic Planning
  • Supervision
  • Team Building and Performance
  • Training and Development
About Feedback Legal Privacy Policy Contact Us
Free Management Library, © Copyright Authenticity Consulting, LLC ®; All rights reserved.
  • Graphics by Wylde Hare LLC
  • Website maintained by Caitlin Cahill

By continuing to use this site, you agree to our Privacy Policy.X