Blog: Marketing and Social Media

Guest Post by George Torok

Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You” – the first guide to personal marketing for non-marketers.

• Create and grant an annual award.
• Send hand written congratulations and thank you notes.
• Send greeting cards for some occasion other than Christmas.
• Send postcards when you travel and even when you are at home.
• Give a good book to special clients. Always sign it with a positive message.
• Build relationships with the media before you need them.
• Associate with winners – attend awards functions.
• Build and maintain a database of clients, prospects, and key influencers.
• Earn certifications and win awards from your associations – and tell everyone.
• Ask happy customers to write testimonial letters for you.
• Recruit your suppliers as marketing agents. They work for free.
• Join and be active in your chamber of commerce.
• Write tips sheets for your customers.
• Write and send articles to magazines and newspapers.
• Send a news release to the media every three months.
• Do something crazy and newsworthy at least once a year.
• Send photocopies of your news coverage to your clients.
• Build and maintain an informative and interesting web site.
• Sponsor a cause, event, charity or community group.
• Volunteer for your association, charity or community group.

Have you had powerful experiences using any of these? Tell us about it!

What powerful marketing tactics work for you?

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For more resources, see our Library topics Marketing and Social Networking.

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© George Torok is co-author of “Secrets of Power Marketing: Promote Brand You”. To arrange your keynote speech or training program call 905-335-1997 or email George@Torok.com. To receive a free copy of 50 Power Marketing Ideas® and your free subscription to monthly marketing tips visit www.PowerMarketing.ca