20 Power Marketing™ Tips

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    Guest Post by George Torok

    Use these powerful yet simple tips from the national best-seller, “Secrets of Power Marketing: Promote Brand You” – the first guide to personal marketing for non-marketers.

    • Create and grant an annual award.
    • Send handwritten congratulations and thank you notes.
    • Send greeting cards for some occasion other than Christmas.
    • Send postcards when you travel and even when you are at home.
    • Give a good book to special clients. Always sign it with a positive message.
    • Build relationships with the media before you need them.
    • Associate with winners – attend awards functions.
    • Build and maintain a database of clients, prospects, and key influencers.
    • Earn certifications and win awards from your associations – and tell everyone.
    • Ask happy customers to write testimonial letters for you.
    • Recruit your suppliers as marketing agents. They work for free.
    • Join and be active in your chamber of commerce.
    • Write tips sheets for your customers.
    • Write and send articles to magazines and newspapers.
    • Send a news release to the media every three months.
    • Do something crazy and newsworthy at least once a year.
    • Send photocopies of your news coverage to your clients.
    • Build and maintain an informative and interesting website.
    • Sponsor a cause, event, charity, or community group.
    • Volunteer for your association, charity, or community group.

    Have you had powerful experiences using any of these? Tell us about it!

    What powerful marketing tactics work for you?

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    For more resources, see our Library topics on Marketing and Social Networking.

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    © George Torok is co-author of “Secrets of Power Marketing: Promote Brand You”. To arrange your keynote speech or training program call 905-335-1997 or email George@Torok.com. To receive a free copy of 50 Power Marketing Ideas® and your free subscription to monthly marketing tips visit www.PowerMarketing.ca