HR is full of different roles and responsibilities and there are a ton of buzzwords that we love to throw around in organizations. We also love to use creative titles for people in HR. Companies do this for a variety of reasons, but mostly is a marketing campaign. We need some good marketing in HR, but we also need to realize the best marketing is providing a service that people want and need. Results happen and a key to HR success is tying all that activity we do to business impact. Below are some of lessons I was reminded of this year tied to the importance of HR and what we do. There a few buzzwords and rhymes thrown in for fun.