Home Library Translate
A A A
Share »
Follow us on Facebook Follow us on Twitter Follow us on LinkedIn
Connect »

Blog: Fundraising for Nonprofits

Menu

  • This Blog's Home
  • Guest Writer Submissions
  • Policies
  • To Subscribe to a Blog
  • About
  • Feedback

Not All Large Gifts Are Major Gifts: Part Two – Go-Away Money

By Hank Lewis, MA, CFRM on November 15, 2011

Hoping that, between last Tuesday and today, you haven’t used the four illustrations of bad fundraising technique, we continue with the theme/intent of this three-part posting.

Once in a while, the response to the cold Letter, the cold Call, the Invitation (out of the blue) or the Visit (not preceded by the appropriate education and cultivation) might be, “Of course, let me write you a check.”

That check, whether in 4 or 5 figures, is a “gift” that most non-profits would consider “major.” E.D.s and D.O.D.s often look upon a 4-5 figure check as a “gift-from-on-high,” and don’t realize that, as good as it might feel to get that check, they’ve wasted (at least, misused) a lot of time and effort.

If the contact was a suggestion by someone close to Mr./Ms. Gotbucks, the “gift” is likely to be a quid-pro-quo — a dilemma in which many Directors of Development and Executive Directors find themselves. The “prospect” knows that if s/he gives to his/her friend’s pet charity, then the friend will give to his/hers.

That 4-figure-check, by some amazing coincidence, is likely to be for the same amount as the check his friend/partner/acquaintance wrote to the non-profit organization that contacted him/her at Mr./Ms. Gotbucks suggestion.

If his/her name was provided by an acquaintance or was obtained from a “list,” there would be (much) less likelihood that Mr./Ms. Gotbucks will write a check — there would be less motivation, if any, to do so.

Whatever the size of the check you manage to solicit/obtain/wheedle/beg from this “prospect,” it will be for an amount that the “donor” considers a token — doing-what-has-to-be-done-to-keep-the-scales-balanced, or just to get rid of you. It’s “Go Away Money.”

In other words, “Here’s a check. It’s all you’re going to get. Now, Go Away!!” And, from then on, you have a donor who doesn’t return your calls, respond to your mail or show any interest in learning about or becoming involved in what you do.

Now, don’t get me wrong!! I’m not suggesting that you shouldn’t take the check, or even that you shouldn’t make the effort to get it in the first place. The point is, by the above method, you will not realize sufficient/appropriate value for your investment — you (may) end up with a check, but not a constituent.

=-=-=-=-=-=-=-=-=-=-=-=-=-=

This three-part posting concludes next Tuesday … with an emphasis on “real” major gifts fundraising.

=-=-=-=-=-=-=-=-=-=-=-=-=-=
Have a comment or a question about starting, evaluating or expanding your fundraising program? With over 30 years of counseling in major gifts, capital campaigns, bequest programs and the planning studies to precede these three, I’ll be pleased to answer your questions. Contact me at AskHank@Major-Capital-Giving.com
=-=-=-=-=-=-=-=-=-=-=-=-=-=
Have you seen The Fundraising Series of ebooks ??
=-=-=-=-=-=-=-=-=-=-=-=-=-=
If you would like to comment/expand on the above, or would just like to offer your thoughts on the subject of this posting, we encourage you to “Leave a Reply” at the bottom of this page, click on the feedback link at the top of the page, or send an email to the author of this posting.

« Previous Next »

Search Our Site

Meet the Blog’s Host

Hank Lewis with Development Consultant Associates has over thirty years as a fundraising consultant and is a specialist in Board and Leadership Development, Capital Campaign, Bequest Program and Major Gifts. [Read more ...]

Recent Blog Posts

  • Show Me … Don’t Tell Me: Say It With Video
  • Video – An Often Overlooked Development Tool
  • Using Video in the Development Process … And Increasing Dollars
  • Corporation Solicitation Programs: Not For Every Nonprofit
  • The Gift Table: An Essential Fundraising Tool
  • The Planning Study: Implementation
  • The Planning Study: Conceptualizing & Preparing
  • Leadership: The Key to a Successful Major Gifts Program
  • Ensuring The Future of Your Nonprofit: Major Gifts Are The Way
  • Top Ten “Rules” of Fundraising

Categories of Posts

  • Accounting For Fundraising
  • Basics and Overviews
  • Board and Fundraising
  • Fundraising & Social Media
  • Fundraising Basics: Concepts & Philosophy
  • Fundraising: Beyond The Basics
  • Fundraising: Capital Campaigns
  • Fundraising: Consultants
  • Fundraising: Corporate
  • Fundraising: Database/Software
  • Fundraising: Direct Response
  • Fundraising: Grants
  • Fundraising: Hiring Development Staff
  • Fundraising: Major Gifts
  • Fundraising: Millennials In Development
  • Fundraising: Planned Giving
  • Fundraising: Planning
  • Fundraising: Special Events
  • Fundraising: The Combined Federal Campaign
  • Uncategorized

Related Library Topics

  • Boards of Directors
  • Capacity Building
  • Consultants (Using)
  • Executive Director Role
  • Financial Management
  • Fundraising and Grantwriting
  • Marketing
  • Program Evaluation
  • Program Management
  • Social Enterprise
  • Staffing
  • Starting Nonprofits
  • Strategic Planning
  • Taxation
  • Volunteers

Library's Blogs

  • Boards of Directors
  • Building a Business
  • Business Communications
  • Business Ethics, Culture and Performance
  • Business Planning
  • Career Management
  • Coaching and Action Learning
  • Consulting and Organizational Development
  • Crisis Management
  • Customer Service
  • Facilitation
  • Free Management Library Blogs
  • Fundraising for Nonprofits
  • Human Resources
  • Leadership
  • Marketing and Social Media
  • Nonprofit Capacity Building
  • Project Management
  • Quality Management
  • Social Enterprise
  • Spirituality
  • Strategic Planning
  • Supervision
  • Team Building and Performance
  • Training and Development
About Feedback Legal Privacy Policy Contact Us
Free Management Library, © Copyright Authenticity Consulting, LLC ®; All rights reserved.
  • Graphics by Wylde Hare LLC
  • Website maintained by Caitlin Cahill

By continuing to use this site, you agree to our Privacy Policy.X