Home Library Translate
A A A
Share »
Follow us on Facebook Follow us on Twitter Follow us on LinkedIn
Connect »

Blog: Fundraising for Nonprofits

Menu

  • This Blog's Home
  • Guest Writer Submissions
  • Policies
  • To Subscribe to a Blog
  • About
  • Feedback

Corporate Support of Special Events

By Natalie Lewis on October 29, 2010

Reading Hank’s postings on “Corporate Fundraising,” made me think about a recent series of conversations my firm has had with a potential client about managing a conference (including a major dinner event) for them.

During one of those conversations, I was asked about assisting them with getting corporate sponsors for the conference. My response to that question is always the same.

While I have contacts with some corporations, I will only make the connection between the client and the corporation provided the organization’s mission and interests dovetail with those of the corporation. No point in setting up a meeting that goes nowhere because the corporation is not remotely interested in the organization’s goals and objectives.

If there appears to be a match, then it will benefit both the organization and the corporation to have me call my contact at the corporation and set up an introductory meeting; and, there are times, depending on circumstances, when I will go with the client to their first meeting with the corporation.

I do that only as a part of my relationships with client organizations and with corporations, not for a percentage or commission of any support a corporation might provide to a nonprofit.

I make it clear to my clients that I am not a “fundraiser.” I do not sell tables to corporations for a client’s dinner or luncheon or ask them to sponsor a coffee break at a client’s conference. I do not “dial for dollars,” but I do make connections … there is a difference!

No one can legitimately make the case for a corporation to support a nonprofit as well as can be made by the board members and staff of the organization. And, by “legitimate,” I mean that when the nonprofit makes its own case it’s a lot clearer that no “middleman” is going to get a piece of the corporation’s support of that organization.

Sometimes nonprofit organizations don’t understand or ignore the difference between having a conference and special event firm help them make the connection versus raise the money for them. They often only hear what they want to hear.

To them, the idea that a conference and special event firm has connections to corporations means that they (the nonprofit) won’t have to “get their hands dirty,” that someone else will get the big bucks for them.”
=-=-=-=-=-=-=-=-=-=-=-=-=-=

Have a comment or a question about creating or expanding your special event? Email me at Info@NatalieShear.com. With over 30 years in conference and event planning, we can help you turn your vision into reality.
=-=-=-=-=-=-=-=-=-=-=-=-=-=
Have you seen Natalie’s ebook on Special Events ??

« Previous Next »

Search Our Site

Meet the Blog’s Host

Hank Lewis with Development Consultant Associates has over thirty years as a fundraising consultant and is a specialist in Board and Leadership Development, Capital Campaign, Bequest Program and Major Gifts. [Read more ...]

Recent Blog Posts

  • Show Me … Don’t Tell Me: Say It With Video
  • Video – An Often Overlooked Development Tool
  • Using Video in the Development Process … And Increasing Dollars
  • Corporation Solicitation Programs: Not For Every Nonprofit
  • The Gift Table: An Essential Fundraising Tool
  • The Planning Study: Implementation
  • The Planning Study: Conceptualizing & Preparing
  • Leadership: The Key to a Successful Major Gifts Program
  • Ensuring The Future of Your Nonprofit: Major Gifts Are The Way
  • Top Ten “Rules” of Fundraising

Categories of Posts

  • Accounting For Fundraising
  • Basics and Overviews
  • Board and Fundraising
  • Fundraising & Social Media
  • Fundraising Basics: Concepts & Philosophy
  • Fundraising: Beyond The Basics
  • Fundraising: Capital Campaigns
  • Fundraising: Consultants
  • Fundraising: Corporate
  • Fundraising: Database/Software
  • Fundraising: Direct Response
  • Fundraising: Grants
  • Fundraising: Hiring Development Staff
  • Fundraising: Major Gifts
  • Fundraising: Millennials In Development
  • Fundraising: Planned Giving
  • Fundraising: Planning
  • Fundraising: Special Events
  • Fundraising: The Combined Federal Campaign
  • Uncategorized

Related Library Topics

  • Boards of Directors
  • Capacity Building
  • Consultants (Using)
  • Executive Director Role
  • Financial Management
  • Fundraising and Grantwriting
  • Marketing
  • Program Evaluation
  • Program Management
  • Social Enterprise
  • Staffing
  • Starting Nonprofits
  • Strategic Planning
  • Taxation
  • Volunteers

Library's Blogs

  • Boards of Directors
  • Building a Business
  • Business Communications
  • Business Ethics, Culture and Performance
  • Business Planning
  • Career Management
  • Coaching and Action Learning
  • Consulting and Organizational Development
  • Crisis Management
  • Customer Service
  • Facilitation
  • Free Management Library Blogs
  • Fundraising for Nonprofits
  • Human Resources
  • Leadership
  • Marketing and Social Media
  • Nonprofit Capacity Building
  • Project Management
  • Quality Management
  • Social Enterprise
  • Spirituality
  • Strategic Planning
  • Supervision
  • Team Building and Performance
  • Training and Development
About Feedback Legal Privacy Policy Contact Us
Free Management Library, © Copyright Authenticity Consulting, LLC ®; All rights reserved.
  • Graphics by Wylde Hare LLC
  • Website maintained by Caitlin Cahill

By continuing to use this site, you agree to our Privacy Policy.X