Think about it. How hard can it be to provide outstanding service to your customers? It isn’t hard at all…WHEN you make it a priority.
The foundation of good service begins with the Leadership of the company. Company leadership is responsible for ensuring the company culture is customer focused. If “good-enough” products or service is the philosophy of the Leadership, the entire company will adopt a ‘good enough’ attitude that customers will see.
Here is a current example of a company trying to live behind a solid brand name while forsaking quality: http://blogs.bnet.com/salesmachine/?p=10862&tag=col1;post-10862&tag=nl.e808
Quality of service and quality of products makes for proud employees. Proud employees are enthusiastic. Proud and Enthusiastic employees lead to truly exceptional customer service. Give your employees a reason to be proud. Give your employees a reason to provide personalized and attentive service.
It really isn’t that hard; but it is up to you, the Leadership.
Carter McNamara of Authenticity Consulting, LLC, provides organizational development, consultant training and Action Learning services, and is developer of the Free Management Library.