By Jonathan & Erik Bernstein on September 16, 2011
Be prepared to solve crises By now it’s an accepted fact that organizations of all kinds need crisis management plans in place. Where some encounter trouble is the fact that you need to be ready and able to actually execute these plans. In a recent blog post on MeetContent.com, Georgy Cohen offered these bits of […]
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By Jonathan & Erik Bernstein on September 14, 2011
Make the most of Twitter in a crisis situation We’re constantly looking at ways that companies use Twitter for crisis management, but beneath those complex strategies there are some basics that everyone entering the social media arena should know. Luckily we have power users like Lynn Miller, who shared her “Essential Twitter Tips for Crisis […]
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By Jonathan & Erik Bernstein on September 9, 2011
A new type of crisis Flash mobs have recently gained national attention, not for the wacky dance craze that’s been spotlighted in commercials and movies, but for groups that are coming together to cause violence or disrupt services. Services like Twitter and Blackberry messenger have evolved to act as crisis management tools in times of […]
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By Jonathan & Erik Bernstein on September 8, 2011
Crisis management via social media Both before and during Hurricane Irene, the Federal Emergency Management Agency (FEMA) set an example of how to effectively use social media to disperse information in a crisis situation. Continuity Central examined its methods in a case study and provided several examples to boot: To augment traditional communications methods FEMA […]
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By Jonathan & Erik Bernstein on August 31, 2011
Social media has changed how we do crisis management When I say as I have repeatedly in presentations recently, that the role of the JIC (ed. note: Journalist in Charge) has shifted to being the first and best source of information about the event to one of rumor management, this is what I mean. The […]
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By Jonathan & Erik Bernstein on August 21, 2011
Honesty pays off in crisis management Following a crisis, many businesses try to paint nasty incidents in a brighter light. It’s a natural reaction, but it’s not the right one. In a Ragan.com article, marketing expert Dan Harvey gave some advice on how to do the responsible thing, and in the process keep your reputation […]
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By Jonathan & Erik Bernstein on August 15, 2011
Shift attitudes to match the situation We primarily think of crisis communications in terms of events that happen to our business, things like lawsuits, faulty machinery, or employee unrest. When dealing with events such as violence or death in the workplace, however, it’s wise to slightly alter your approach. In a PR Daily article by […]
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By Jonathan & Erik Bernstein on August 9, 2011
Don’t make these common mistakes Many companies, having delayed their entry into the Twitterverse, are rushing to join the party. The problem here is the old adage “haste makes waste.” To help prevent your feed from becoming a no-fly zone, check out these tips on how not to use Twitter from the B2C blog of […]
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By Jonathan & Erik Bernstein on August 3, 2011
Extinguish customer concerns Citibank, like many others, was a victim of the recent flurry of computer hacking attacks that left customers confused and worried that their personal information and bank accounts were at risk. While several affected companies chose to focus on sending traditional paper mail statements regarding the attacks, Citibank went social, as described […]
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By Jonathan & Erik Bernstein on July 26, 2011
Keep it flowing both ways In the midst of using multiple media channels, it’s easy to get stuck in “transmit-only” mode, posting your own messages and not interacting with stakeholders. Doing this is a mistake though, especially when it comes time for crisis management. Instead, you should be striving to achieve as much two-way communication […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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