By Jonathan & Erik Bernstein on December 1, 2011
What NOT to do Just as with businesses, it’s smart for prominent individuals to set up regular searches for mentions of their name on the web. While Kansas Governor Sam Brownback’s got this part right, assigning communication director Sherriene Jones-Sontag to monitor negative commentary on social media, more than a few things were lacking in […]
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By Jonathan & Erik Bernstein on November 27, 2011
Say you’re sorry like you mean it It’s common to make mistakes. What’s far less common is an organization that knows how give a serious and genuine apology. Thankfully for these clueless companies, tech-based business consultant Anne Weiskopf published her “Six Keys to an Apology in Crisis Management” in a SpinSucks article: Address the issue […]
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By Jonathan & Erik Bernstein on November 25, 2011
How a dose of negativity can help your organization The natural reaction for most people when they start seeing negative sentiment about their organization arise is panic. Do I respond? Do I duck and hide? And most of all…how bad is this going to hurt? Truth is, the more devoted your stakeholders are, the more […]
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By Jonathan & Erik Bernstein on November 21, 2011
Would you be ready to respond? Google Plus Pages for businesses and brands are barely a week old, and already the neophyte social network appears to have its first identity crisis: Someone has created a Google Plus Page for Bank of America trashing the nation’s largest bank with a series of mocking photos, images and […]
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By Jonathan & Erik Bernstein on November 15, 2011
If you answered no, you’re fooling yourself. Even those in the most benign of industries are bound to encounter situations where their reputation is in danger. Let your reputation get hurt and you’ll soon see the bottom line follow. One of the best ways to prevent this is by doing regular vulnerability audits, a multi-disciplinary […]
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By Jonathan & Erik Bernstein on November 12, 2011
Preparation Pays Are you ready for a crisis? You may think you’ve got your bases covered, but unless you’re running regular crisis simulations and training sessions, I’d be willing to bet that there are serious gaps in your planning. This weakness is a common one, as Jonathan Bernstein pointed out in a recent interview for […]
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By Jonathan & Erik Bernstein on November 11, 2011
Jonathan Bernstein was interviewed this morning by host Bo Bounds on the “Out of Bounds” ESPN radio talk show out of football-crazy Jackson, Mississippi. A solid 15 minutes of commentary on what is shaping up to be not only the worst scandal in college sports history, but also a classic case of wrong-way crisis management. […]
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By Jonathan & Erik Bernstein on November 8, 2011
Sparks fly over broken site As the technical problems plaguing the new USAJobs website continue into a third week, Sen. John Kerry ( D-Mass.), called on Federal Chief Information Officer Steven VanRoekel to intervene and to consider putting the website operation out for competitive bid. The federal job search Web portal, which is the third […]
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By Jonathan & Erik Bernstein on November 7, 2011
Protect your good name Whether you know it or not, people are talking about your company. Thanks to the Web, customers, potential customers, stakeholders, and even reporters are communicating their thoughts and opinions about you. This is great while things are going well, but make a misstep and you’ll find the conversation quickly takes a […]
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By Jonathan & Erik Bernstein on October 30, 2011
We’ve all struggled with the question: how do I get my message across? While there are many strategies, as is the case in life, simplicity is often best. In this guest article, PR pro Jerry Brown explains how to… Simplify and Repeat “Remember the . . .” “Damn the torpedoes, full . . .” “Ask […]
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Jonathan L. Bernstein, founder and Chairman of Bernstein Crisis Management, Inc. has more than 25 years of experience in all aspects of crisis management – crisis response, vulnerability assessment, planning, training and simulations.[Read more ...]
Erik Bernstein is president of Bernstein Crisis Management. Erik started with BCM in 2009 as a writer and subsequently became social media manager for the consultancy itself as well as for a number of BCM clients before moving to the president position.
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